Blog

Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI
Tuesday, May 29, 2018
rociomelus
This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace both online enquiries and offline conversions in one dashboard. The scenario: Jana is the digital director of an online […]
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Solving the customer journey puzzle: Understanding Google Analytics’ new features
Tuesday, February 20, 2018
rociomelus
Nowadays, more and more brands are embracing data-driven decision-making to put the customer at the core of their marketing activities. This is the so-called customer journey mapping. A recent eMarketer study revealed that 61% of worldwide digital marketers expect personalisation to be the leading tactic used to attract new customers. To aid in gathering more information […]
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Dashboard Visualisations: Bringing Data to Life (2) – Google Data Studio
Tuesday, December 19, 2017
rociomelus
This is the 5th post in the series of blog posts in the “Talk data to me” series and the 2nd (out of the 4) on the specific topic of visualisations included under the title “Dashboard Know-How Guide”. This is the 2nd Case study we present for the use of dashboards in real business situations. […]
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Dashboard Visualisations: Bringing Data to Life
Tuesday, December 05, 2017
rociomelus
This is the 4th post in the “Talk data to me” series. The previous post was on the arrival of the GDPR. With this post we will be starting an exciting series of 4 special posts on the topic dashboards under the title “Dashboard Know-How Guide”. Following this small case study, in this 1st post […]
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GDPR: What is it and how will it impact online marketing businesses?
Friday, November 10, 2017
rociomelus
This is the third post in the “Talk data to me” series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look into the so-called GDPR and the main challenges it poses for the online marketing industry. GDPR Overview We are now […]
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Data connection in Google Analytics: Solving the mystery
Monday, October 30, 2017
rociomelus
This is the second blog post in the “Talk data to me” series presented by the Analytics and Research team at DAC Group. Last week’s post was about the use of Enhanced Ecommerce in Google Tag Manager. Scenario 1: Marco owns a travel agency that has both physical agencies and an online platform to sell […]
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Enhanced E-commerce: Google’s Gift for Tracking Online Sales
Monday, October 23, 2017
rociomelus
Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at each step of the checkout? Maybe you would like to track the amount of refunds requested to get an […]
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Talk data to me: understanding the customer journey in a mobile-first world
Thursday, September 28, 2017
yanamowat
Today I am presenting at the TFM conference to discuss how the use of data can transform your customer journey. TFM is a leading event for marketers to get together and discuss all things innovative. I will be demonstrating how to use your data to improve campaign performance and customer experience within a 20-minute presentation. Below […]
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4 Common Issues With Google Analytics Accounts
Friday, July 14, 2017
gwarner
Many of our clients use Google Analytics as their main web analytics reporting tool. Therefore, we often get many queries on why “my data isn’t coming through correctly” or “not working as I would have expected”. Issues can occur at many different points of the data process, so most of the time we provide bespoke […]
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What is Data-Driven Attribution and Why Should You Care?
Monday, July 10, 2017
LRegan
“We’ve solved attribution using machine learning – all you need to do is click a button and using our proprietary algorithms, we will automatically allocate your media budget at the point of maximum efficiency.” This is effectively Google’s pitch for data-driven attribution. Advertising being a somewhat murky business, however, this has been met with some skepticism. But in view, […]
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