Author Archives: tcochrane

We’re Going to TFM!

We’ve got some exciting news to share with you! On 27-28 September, DAC UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know: What is TFM? Technology for Marketing (TFM) is the only marketing event in the UK dedicated entirely to marketing technology. TFM 2017 is expected […]

2017 Digital Design Trends

As digital technology is constantly developing and changing, so too is the design that goes with it. Here are just some of the things you can expect to see more of in 2017: Motion A picture may be worth a thousand words, but a video is worth a million. Full screen video loops with a powerful message overlaid are […]

Adidas gets ‘down with the kids’ and takes on dark social

‘Dark social’ could change the face of influencer marketing, if Adidas’ forthcoming campaign proves successful. Speaking at the Festival of Marketing this week, Adidas spoke of its plans to create dark social squads of hyper-connected football fanatics, who will use direct messaging apps such as Facebook Messenger, WhatsApp and Line to communicate their brand message, […]

The importance of colour in UX design

Colour is such an important aspect of life, but one that many of us take for granted. Imagine not being able to experience a clear blue sky in summer, a beautiful pink sunset, or field of bright yellow linseed. Colour is one of the most powerful tools a designer can draw upon: it plays a […]

The evolution of brand logos

Differentiating your brand from others is absolutely essential to business survival. To mark your product out as the best, most luxurious or even cheapest is to stand out amongst the pack. But there are ways other than product to mark yourself apart. Even the simplest of logos can become powerful brand identifiers. Recent years have […]

Infographic: The Social World Cup

This summer has seen what has been coined as the first truly social World Cup ever. Brands, players and nations have all got on board of the social media train to make as big an impact on the world stage, both on and off the pitch. To put this into perspective the top 5 most […]

Search Never Sleeps Infographic – 24 hours in the life of a PPC Manager

It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand impressions all over the globe. The vast amounts of time and effort put into tailoring exactly the Sponsored Ads you […]