Author Archives: Sari Stein

Being Human: Lessons from Social Media Strategies Summit

It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realised it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media, and […]

Password overload, fingerprints and the new iPhone 5s

“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to change it every three months. Oh, and it can’t be the same as your name, birthday, social security number, or last seventeen passwords.” […]

Coca-Cola: Why Social is More Than Just Buzz

A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What Eric Schmidt, senior manager of marketing strategy and insights at Coca-Cola, actually said was this: “But when Coca-Cola put buzz […]

Dx3 Canada Spotlight Part 1: The Great Debates

Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a conference about where things are going, about challenging conventional thinking and looking ahead. But it was also about debating […]

How to Avoid Dead Social Media Syndrome

A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed, and to continue posting links and status updates that fit the algorithm. If this strikes you as more than a little […]

Social Media for Lead Generation Finally Getting Its Due

My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid service. Another was travelling to China on business and was seeking a reliable VPN service to bypass the Great […]

How Not to Respond to Negative Reviews

An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet, responding nicely — to the less-than-favourable online reviews, the owner unleashed her anger at the customer by setting up a fake dating profile […]

No more anonymous reviews?

Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to the way Google handles local business reviews. Now, in order to post a review, you need to be logged into your Google+ account. […]

Apple vs. Google: The war that everyone is talking about

Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that is heating up between the two technology giants. Both companies have been focusing on mobile for several years now, and […]