Author Archives: Melissa Chen

The best ads of the decade: 2010-2019

It was the best of ads, it was the worst of ads… Actually, we’re not going to talk about the worst, because who needs that negativity going into 2020?! What a decade it’s been. And what a lot of ads we’ve sat through. For your enjoyment, we took a trip down memory lane and plucked […]

Digital Marketing 2020: 5 content developments you need to prepare for

If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here are the five developments that will shape content marketing in 2020, from new platforms to the fundamental way people will find and consume content. […]

TikTok: The New Social Platform Making Waves

There’s a new kid on the block. Just when we started to think that Facebook and Google have almost completely taken over with their social media weaponry—Facebook, Instagram, WhatsApp, YouTube (Twitter and LinkedIn sold separately)—something new springs forth, grabbing the collective attention of the next generation. We were getting bored of the old guard anyway… […]

5 Simple Ways to Make Good Content More Powerful

We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars every week to try to get their message out there, and who already have a few bits and pieces of […]

280-Character Tweets: The Debate

The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? […]

Here are the Top 5 Content Trends for 2017

From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that will thrive. Good work takes hard work, and good content in a highly saturated market takes continual research and innovation […]