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DAC London appointed to help boost local marketing for New Look
JOakley | November 29, 2016
New Look, founded in 1969, is a fast-fashion brand spanning across 1,000 stores in the UK. It has appointed DAC to boost its digital marketing efforts in local markets. Sally Heath-Minto, eCommerce director at New…
David Lloyd Clubs enlist DAC… for a second time
JOakley | November 28, 2016
We’re proud to announce that we will be working with David Lloyd Clubs for a second time. We worked together for seven years, from 2008 until 2015. Simon Mills, head of marketing at David Lloyd,…
UK retailers ramp up their Black Friday deals online
JOakley | November 25, 2016
Today, British consumers are expected to spend in excess of £2 billion on Black Friday deals. Half of those purchases are expected to be made online. According to John Lewis, during the night sales through…
Welcoming a new member to the DAC family
JOakley | November 16, 2016
We’re pleased to announce the latest addition to the DAC family. Ambergreen is an Edinburgh-based digital agency. They won 2016’s ScotlandIS Digital Agency of the Year. Founded in 2001, Ambergreen has been a pioneer in…
DAC Europe features in eMarketer UK holiday shopping preview
JOakley | November 8, 2016
As festivities get going in earnest, DAC Europe President David Jowett was interviewed for eMarketer’s latest report, titled UK Holiday Season Shopping Preview 2016. The report draws from original research as well as the knowledge…
DAC London wins Center Parcs award for Best Head Office Supplier
JOakley | October 19, 2016
It is with great pride that we can announce that DAC London won Best Head Office Supplier at the prestigious Center Parcs Supplier Awards 2016. The competition was fierce as Center Parcs has almost 2,000…
On your marks, get set, go! The race for instant video heats up.
JOakley | September 8, 2016
The competition for instant video is becoming a fierce one. Facebook upped its stakes in the mobile video race last week, with the launch of Instant Video on Messenger. The new feature is a step…
Reddit to let advertisers sponsor its user-generated content
JOakley | August 14, 2016
Reddit, the self-proclaimed “front page of the internet”, has taken an interesting step in native advertising this week, announcing that it will soon be allowing companies to sponsor user-submitted posts. To date, the phenomenally successful…
Rio: what promotional opportunities exist for smaller brands and businesses?
JOakley | August 9, 2016
Unless you’re Coca-Cola, McDonald’s, Panasonic, Samsung or a few others, who have paid crazy amounts of money for the privilege of using the Olympics logo; your options for creating content around the Games are pretty…
Pokémon GO: How can local businesses get in on the action?
JOakley | July 25, 2016
Unless you’ve been living under a rock these past couple of weeks, you can’t have failed to notice the latest smartphone craze that is Pokémon GO. It’s taken the UK and the rest of the…
Are you ready for emoji-based advertising?
JOakley | June 20, 2016
If you’re down with the kids, you’ll know that Twitter has been a fan of emojis for quite some time. This became clearly apparent last year when it controversially switched its ‘favourite’ symbol from a…
Dreams appoint DAC to drive local presence
JOakley | May 18, 2016
DAC have been appointed by leading bed specialist Dreams to drive its local search activity. The company was founded in 1985 and operates 170 retail stores as well as a transactional website. Head of eCommerce…
Pinterest chooses the UK for its first TV ad campaign
JOakley | May 4, 2016
via In the news this week is the announcement that picture-sharing platform Pinterest has selected the UK for its first above-the-line ad campaign, scheduled to debut next month. As part of the push, its brokered…
Facebook’s Bots for Messenger will help businesses “communicate directly” with customers
JOakley | April 27, 2016
Via At its F8 developer conference last week, Facebook announced the launch of Bots for Messenger, designed to help businesses communicate more easily with their customers. Mark Zuckerberg led the reveal, saying… “Now that Messenger…
The future of retail marketing
JOakley | February 29, 2016
David Jowett last week featured on The Daily Telegraph’s Business Reporter. Interviewed by Alastair Greener, David laid out the necessity for brands to embrace hyperlocalisation and personalisation. The expectation for up to date, live information…
Confessions of an ad blocker
JOakley | February 15, 2016
Hello, my name is Jack and I’m an ad blocker. I’ve been blocking for the past four years now. I’ve been lying to my colleagues and professional acquaintances and the lies have become too much.…
Bloo hire Make It Rain to enhance digital footprint
JOakley | January 25, 2016
Make It Rain are pleased to announce that Bloo, the toilet cleaner owned by the Jeyes Group, have enlisted our services to build brand awareness around the range of Bloo products. Historically speaking the brand…
ABTA Travel Trends roundup
JOakley | January 11, 2016
My reading of the annual ABTA Travel Trends Report 2016 goes beyond personal interest. Many of our clients are both directly and indirectly involved in the the leisure and travel sectors, it offers a broad…
Five inspirational books to read over the Christmas holidays
JOakley | December 18, 2015
Christmas is just around the corner, and for most this means a well-deserved break from work and routine. It’s also a time when we begin to reflect on the year that we’ve had, and consider…
easyHotel appoints Make It Rain to handle its digital marketing
JOakley | November 12, 2015
Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup brand to sign up…
Google’s move to Alphabet opens a world of limitless possibilities
JOakley | August 26, 2015
You may have noticed in the news the other week that Google is no longer Google. Rather it shall be known as Alphabet. The URL for the umbrella company will become abc.xyz. It didn’t take…
Businesses prepare to pay to play in Google local search
JOakley | August 20, 2015
In a radical move to further monetise local search listings, Google has recently been seen testing a new hyper local ad unit featuring pre-qualified listings for plumbers and locksmiths. These units are part of a…
What Ronald McDonald Can Teach Us About Glocalization
JOakley | August 11, 2015
This post first appeared on the DAC Blog and was written by Emma Jones. I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to…
David Jowett joins Make It Rain as head of DAC Europe
JOakley | July 24, 2015
Following the April 2015 acquisition of Make It Rain by North American digital performance agency DAC, David Jowett has been announced President of DAC Europe. In his new role, Jowett will oversee operations, portfolio growth…
Instagram Advertising Platform Adapts Model
JOakley | June 25, 2015
Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to…
DAC’s acquisition of Make It Rain the first step into the European market
JOakley | June 12, 2015
Make It Rain has been acquired by the North American digital agency DAC. DAC officially acquired Make It Rain – who will continue to operate under the same name – in April 2015. DAC was…
One (and a bit) weeks on: MobileMania
JOakley | May 1, 2015
Image via Search Engine Land I recently wrote about the upcoming mobile update; #Mobilegeddon is the name that the digital marketing sphere has given it. Google appears to have opted for the slightly more unsettling…
FREE DOWNLOAD: Mobile-geddon & the dawn of a new era of mobile
JOakley | April 9, 2015
As you may have heard Google are rolling out an update to improve the general usability of their mobile search capabilities. It is likely to roll out on 21 April 2015 and is going to…
Make It Rain talk at The British & International Franchise Exhibition
JOakley | March 16, 2015
Over the weekend Make It Rain took to the stage at the London Olympia as part of the The British & International Franchise Show. Lauren and Simon led a workshop discussing the benefits of SEO…
FREE DOWNLOAD: Twitter opens its data stream to Google
JOakley | February 12, 2015
Last week it was announced that Google and Twitter would be working together. Google would get easier access to tweets and Twitter would get greater visibility. How is this deal going to work? What does…
FREE DOWNLOAD: HTTPS Implementation Guide
JOakley | January 29, 2015
In recent months Google has been pushing for a new standard in Internet security. Following on from the Heartbleed bug, that is widely touted as having been the biggest security flaw ever seen by the…
FREE DOWNLOAD: Has Mobile Become An SEO Ranking Factor?
JOakley | January 22, 2015
Google have very much turned their focus on to mobile usability throughout 2014. This free guide will explain exactly what has happened, and how you can capitalise on these changes to rank as highly as…
FREE DOWNLOAD: SEO Survival Guide 2015
JOakley | January 14, 2015
We’ve pulled together a document of recommendation for the coming year in SEO. The document discusses: How Hummingbird has changed the SEO landscape Google’s latest Quality Guidelines Site Architecture Link Building Social Media
HTTPS Everywhere: Google’s vision for a safer search
JOakley | August 19, 2014
Recently, Google has decided to crack down on non-HTTPS sites. Or rather benefit those that are using HTTPS as standard. Google are aiming to make the Internet as secure as possible, using strong encouragement and…
Google “Pigeon” Update Strengthens Local Search Abilities
JOakley | July 31, 2014
The Update News broke on July 25th that Google was rolling out a fairly hefty new update to their US-English results. Those that broke the news, Search Engine Land, have unofficially named it Pigeon. It’s…
