Author Archives: JOakley

easyHotel appoints Make It Rain to handle its digital marketing

Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup brand to sign up to Make It Rain’s services, after easyCar appointed the team in 2013.     Mike Fantis, managing partner, had this […]

Google’s move to Alphabet opens a world of limitless possibilities

You may have noticed in the news the other week that Google is no longer Google. Rather it shall be known as Alphabet. The URL for the umbrella company will become It didn’t take long for a parody site to pop up; Guess where it leads. The move was announced on Monday 10 […]

Businesses prepare to pay to play in Google local search

In a radical move to further monetise local search listings, Google has recently been seen testing a new hyper local ad unit featuring pre-qualified listings for plumbers and locksmiths. These units are part of a new beta program called ‘home service ads’, aimed at making it easier for individuals to connect with qualified home tradespeople […]

What Ronald McDonald Can Teach Us About Glocalization

This post first appeared on the DAC Blog and was written by Emma Jones. I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget intake as the next person, but […]

David Jowett joins Make It Rain as head of DAC Europe

Following the April 2015 acquisition of Make It Rain by North American digital performance agency DAC, David Jowett has been announced President of DAC Europe. In his new role, Jowett will oversee operations, portfolio growth and strategy for DAC, Europe. In addition to exploring new market growth for the parent company, DAC Inc., Jowett will […]

Instagram Advertising Platform Adapts Model

Over the past couple of months Instagram has been discussing and toying with revamping its advertising model. You will remember that Facebook bought the photo-sharing app in 2012 for a staggering $1bn. Zuckerberg pledged to continue to develop the app as its own separate brand. You can read this statement in many ways. Instagram will […]

DAC’s acquisition of Make It Rain the first step into the European market

Make It Rain has been acquired by the North American digital agency DAC. DAC officially acquired Make It Rain – who will continue to operate under the same name – in April 2015. DAC was founded in 1972 as a directional advertising agency. Since then, the group has grown to eight offices across North America. […]

One (and a bit) weeks on: MobileMania

Image via Search Engine Land I recently wrote about the upcoming mobile update; #Mobilegeddon is the name that the digital marketing sphere has given it. Google appears to have opted for the slightly more unsettling #MobileMadness. However you choose to name the latest update the most important thing is adhering to what has come to […]

FREE DOWNLOAD: Mobile-geddon & the dawn of a new era of mobile

As you may have heard Google are rolling out an update to improve the general usability of their mobile search capabilities. It is likely to roll out on 21 April 2015 and is going to be bigger than Panda and Penguin. In preparation Make It Rain have published a comprehensive guide discussing the update, but […]

Make It Rain talk at The British & International Franchise Exhibition

Over the weekend Make It Rain took to the stage at the London Olympia as part of the The British & International Franchise Show. Lauren and Simon led a workshop discussing the benefits of SEO and how search should become an integral part of a company’s marketing wing. We opened with an introductory video, watch it […]