We’ve got some exciting news from the continent. ad ×media, the pioneering German performance agency, will become the third European addition to DAC, since we (formerly Make It Rain) joined last year and Scotland’s Ambergreen were welcomed into the family last month. The firm has two offices, in Munich and Dresden. Exciting times!
ad ×media is privately owned and operated by Daniel Richter, who founded the company in 2011. He has worked with a number of major technology players in Germany, a background that makes him exceptionally well-suited to lead the roll out of DAC’s technological offerings into the German market.
As always, of course, the move is mutually beneficial. Joining DAC will allow Richter to expand his agency’s core service offerings and will give him access to sophisticated technology that optimises local, social, and multi-device campaigns.
The team at ad xmedia have a deep understanding of our focus and values at DAC. They, too, are committed to helping national brands with a distributed network of agents, stores or locations – where sales at the regional or local level are critical to success – build an effective digital presence and drive results.
It seems that we are not the only ones excited about expanding the DAC family – check out these recent articles from Streetfight, Media Post, The Drum and Ad News for more about DAC and our expansion into Europe.
2017 is going to be an exciting year for DAC Europe!