The influencer marketing space has boomed over the past few years with brands of all shapes and sizes getting involved, largely driven by rising consumer preference for the opinion of trusted individuals, over and above the voice of the brand itself. For the relationship between an influencer and their followers to be truly genuine and […]
We’ve got some exciting news to share with you! On 27-28 September, DAC UK will be speaking at the Technology for Marketing event in London. Here’s everything you need to know: What is TFM? Technology for Marketing (TFM) is the only marketing event in the UK dedicated entirely to marketing technology. TFM 2017 is expected […]
For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics come down to really knowing your audience and defining […]
Recently, I ran a Facebook ad campaign for a client and upon reviewing the performance, noticed that Facebook was showing me three different figures for the number of post comments. On the ads manager I was seeing one figure, on the ad preview another figure, and on the ad itself another. So how does Facebook […]
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon ourselves to review whether or not brands would update their opening hours. When checking the opening hours, we used the brands’ GMB […]