Monthly Archives: February 2016

Modernised premier brand for The Premier League

This week The Barclay’s Premier League announced that it was stripping away its sponsorship and is set to become The Premier League from the start of the 2016/17 campaign. With this came an overhaul of the logo and brand that has lead to differing opinions amongst the public. Here’s what The Premier League had to […]

The importance of colour in UX design

Colour is such an important aspect of life, but one that many of us take for granted. Imagine not being able to experience a clear blue sky in summer, a beautiful pink sunset, or field of bright yellow linseed. Colour is one of the most powerful tools a designer can draw upon: it plays a […]

Small businesses & the rental conundrum

London is crazy (amazing, but crazy). We all know that. One of its crazy points is commercial property, especially for an SMB. We at DAC started trying to find a new ‘home’ eight months ago. Maybe uber cool and in pricing-hot Clerkenwell was a bold ambition, but as a media and technology business, it will […]