Monthly Archives: March 2015

Google update on using doorway pages

Google has recently stated that websites that use doorway pages as a method of increasing their “search footprint” without adding clear, unique value” may soon be penalised. We’ve all seen them; these are the pages that you often see on a website or a number of domains that are used to help rank the website […]

Digital Media and the Journey of Insidious Intent

In honour of World Poetry Day, March 21 2015… There are times I more acutely see the generation gap wrenching open before me like a canyon on the landscape of digital marketing. I’m on one side yelling across the chasm to my talented colleagues in the paid media department, asking such questions as how does […]

5 party stereotypes to avoid during a blogger outreach campaign

At DAC (formerly known as Ambergreen), we carry out blogger outreach for a number of clients. Digitally conversing with bloggers about products, events and content is a little like networking at a party. Invariably, you will know a little about those you are talking to, after all they regularly post about their lives online, but […]

Make It Rain talk at The British & International Franchise Exhibition

Over the weekend Make It Rain took to the stage at the London Olympia as part of the The British & International Franchise Show. Lauren and Simon led a workshop discussing the benefits of SEO and how search should become an integral part of a company’s marketing wing. We opened with an introductory video, watch it […]

April 21st is Mobilegeddon, the day mobile search changes

There’s nothing like a good sensationalist headline to get people listening. On April 21st Google will rank its results differently and websites that are not mobile friendly will be penalised. So if you’ve been sticking your head in the sand for the past 3 years; stop it, it’s now going to hurt your business even […]

5 Tips to Help Your TV Advertising Campaign Using Paid Media

In a recent E-Consultancy survey, only one in 5 respondents thought that mass TV advertising would be an effective advertising tactic within 5 years. In contrast, nearly 50% thought that it wouldn’t be an effective advertising option. In an uphill struggle, TV advertising costs have increased over the past decade, a Nielsen report from 2 […]