The website migration is one of the most overlooked hurdles that will leave businesses struggling to survive to reach their business goals for the year. I have never heard of a sales director ever predict a drop in revenue because they were migrating to a new web platform, yet I’ve lost count of the times […]
SMX Theatre Presentation by Scott Ensign It’s been just over two months since Google quietly rolled out the locally-focused Pigeon update. At DAC, we’ve been watching this like a hawk (pun intended), as local search marketing is a critical part of what we do. With millions of locally-focused landing pages engineered for SEO and tens […]
Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also expanded to relaxing coffee shops, a restaurant, a luxury hotel in St Lucia, the Rejuvenate skin care range and the […]
Google have released another Panda update. Panda is the search filter that identifies pages with ‘thin’ content from being ranked well in search engine results. This is the 27th Panda update; many websites have been affected by these updates over the years, each time webmasters have been asked to add additional, better quality unique content […]
How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups. So how do you take the CEO’s business plan and turn it into a marketing strategy that can be planned, implemented, measured and aligned […]
We’ve all been there. Certified, bright, enthusiastic and…GREEN. We know, it’s not easy but, being green also means you’re well on your way to becoming what you want to be. DAC will be working the campus circuit over the next two weeks. We’ll be in New York at Columbia University September 19 and in Waterloo […]
The website migration is one of the most overlooked hurdles that will leave businesses struggling to survive to reach their business goals for the year. I have never heard of a sales director ever predict a drop in revenue because they were migrating to a new web platform, yet I’ve lost count of the times […]
Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organisations such as BING, Google, M3 and Marriott International sharing insider tips and tactics that we can use to help clients at our own agency. The overall focus […]
What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google plan to implement close variant keyword matching to all exact and phrase match keywords. For some this might not be great news […]
Have you noticed that less of your page title is showing on Google’s results pages than it used to a couple of months ago? Then let us shed some light on the situation. This news isn’t straight off the press, but we have been monitoring the situation to see what the outcomes may come out of […]