Monthly Archives: January 2014

The power of pre-targeting in a crowded marketing world

We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search without having made a purchase. Later on you may have noticed the same product popping up in a number of the sites you visit, whether they’re […]

Key Performance Indicator (KPI) frameworks: part 1 of 3

Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than Avinash Kaushik, the Digital Marketing Evangelist for Google – one of the most influential people in digital marketing. Consequently, we’ve put together a three […]