Monthly Archives: January 2014

The power of pre-targeting in a crowded marketing world

We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search without having made a purchase. Later on you may have noticed the same product popping up in a number of the sites you visit, whether they’re […]

Key Performance Indicator (KPI) frameworks: part 1 of 3

Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than Avinash Kaushik, the Digital Marketing Evangelist for Google – one of the most influential people in digital marketing. Consequently, we’ve put together a three […]

Social ROI – We know you love your mother

From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out there without necessarily having a plan for it to yield returns. Then came the obsessive vanity metrics tracking, and that seemingly […]