Monthly Archives: November 2013

Winning Consumers Hearts (and Wallets)

As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s be honest…witnessing naughty list worthy temper tantrums. According to a study by Ipsos Canadian Inter@ctive Reid online spending continues to […]

Google Presses Forward: The Changing Landscape of Youtube Comments

After releasing the statement in September’s blog post, YouTube has recently integrated its comments with Google+ so that any comment posted on a YouTube video will automatically come from and be linked to your Google+ profile. This has certainly been a controversial merge of the two networks to say the least, causing outrage and anger […]

Search Never Sleeps Infographic – 24 hours in the life of a PPC Manager

It is a fact of life that people from all over the world are online and searching around the clock. PPC advertising is an agile and fast paced way of creating revenue and increasing brand impressions all over the globe. The vast amounts of time and effort put into tailoring exactly the Sponsored Ads you […]

Being Human: Lessons from Social Media Strategies Summit

It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realised it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media, and […]

How Brands are Using Vine’s Short Videos for Big Wins

Although Vine has been around since January this year, the Twitter owned platform is still a relatively new marketing tool for most brands and businesses. The iOS and Android app allows users to create 6-second clips that can be later shared and embedded on social networking platforms and websites. Vine is especially useful for brands […]