Monthly Archives: September 2013

Never Underestimate the Power of Sitelinks

A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I […]

Password overload, fingerprints and the new iPhone 5s

“Your password must have at least 16 characters, including at least one lowercase and one capital letter, one number, one special character and an underscore. But no dashes. And you have to change it every three months. Oh, and it can’t be the same as your name, birthday, social security number, or last seventeen passwords.” […]

Four Tips for Running an A/B Test

“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,” I replied. That was the interaction I recently had at a Fortune 50 client meeting.  Agencies are always required to […]