Monthly Archives: August 2012

DexOne and SuperMedia to Merge

Coming seemingly on the heels of AT&T’s directory business acquisition by YP Holdings, DexOne and SuperMedia today announced a company merger expected to be complete by the end of 2012.  The newly merged company will become known as DexMedia. It is expected that the media properties that each company owns (i.e.;; switchboard, etc) […]

Google’s Domain Crowding Problem

Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation community. As search marketers have squawked and scrambled to adjust, Google has firmly stood by its message of making the experience better for the user. Set against this backdrop, the […]

Should I be worried by the loss of keyword referral data?

With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new. Fortunately, the accuracy and sophistication of analytics programs such as Raven, Google Analytics and Screaming Frog have also been on the […]

IYP… What’s in it for Me?

In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics), IYP can provide tremendous value to advertisers. Many times I am asked: “Well, which one should I be in?” The answer is not as simple as one-and-done when advertising […]

Social Signals In Search

Google’s CEO, Larry Page was talking this week at the latest Zeigeist Americas event. When questioned about social signals and how they should affect search visibility, he said, “It’s really important to know the identity of people so you can share things and comment on things and improve the search ecosystem, you know, as you […]

Life Events Drive Yellow Pages Usage

Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase.  There’s no other need to open that Yellow Pages directory other than to pick a business and make a purchase.  That means that Yellow Pages users are highly motivated and ready-to-buy.  While other media waste […]

Dynamic Location Insertion for AdWords

There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular, mobile searchers) convert better when they see a search result that matches their immediate location. Most paid media folk are now […]