Monthly Archives: June 2012

Could the Facebook “want” button be the answer to ad revenue questions?

Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, […]

“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik

Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]