Monthly Archives: April 2012

Testing 1-2-3

I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes with this: Either they try to test two variations that are so different that it’s impossible to know what caused the change […]

SMX Toronto Day Two Recap: Seeing the Path Forward

This is part two of a two-part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. If the first day of SMX Toronto was all about finding the courage to embark on a journey into the great unknown, the second day was about outfitting attendees with the right maps, gear and […]

SMX Toronto Day One Recap: The Courage to Change

This is part one of a two part series on SMX (Search Marketing Expo) 2012 at the Metro Toronto Convention Centre. SMX Toronto started out with a somewhat morbid analogy. Keynote speaker Gord Hotchkiss of Mediative opened the conference with a talk titled “Changing Course and Avoiding the Seventh Iceberg.” The basic point that Hotchkiss […]

Can Directory Publishers Continue to Dominate Local Markets?

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity. They are one of many directory publishers who have had to re-organise their businesses in recent years. For decades, directory publishers have […]

CMA Seminar Recap: Lead Generation Minus the Guesswork

DAC held a one-day Canadian Marketing Association (CMA) seminar titled “Lead Generation Minus the Guesswork” last week at The Advocates‘ Society in downtown Toronto. Presenters from DAC included: Ken Dobell, President of Digital, Nasser Sahlool, Vice-President of Client Strategy, Jon Dyer, Vice-President of Digital Media, Phil Britton, Product Manager – Business Location Based Services and Dan Temby, Vice-President of […]

Going Mobile: Smartphone Trends Affecting Your Business

If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access our company’s content and contact information from a smartphone?” If not, you could be missing out on potential sales. In the past, it […]

In a Black and White World, Let’s Talk Yellow!

Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement but thought it was prudent to revisit his prediction this past week. With its provocative headline “Are the Yellow Pages Toast”, […]