Where: Casa Mia, 7 Rue Marceau, 06400 Cannes, France
When: Thursday June 22, 2017, 10a.m.-12p.m.
Are We There Yet? Missed Connections in the Connected Age
Join Ad Age, DAC Group and marketers from top brands including Hilton Worldwide and Zurich Insurance for a discussion about the opportunities and challenges of engaging consumers on a local level, and how brands can better understand their customers in the connected age.
DAC Group and AdAge have published original research on driving ROI through localized digital marketing. It’s no longer enough to have a mobile strategy; consumers are connecting to the world around them via a multitude of devices, from virtual assistants to connected cars and smart homes.
The study uncovered that only one third of marketers believe they’re successfully integrating all the necessary elements of locally targeted digital campaigns. Join us to unlock the power of localized digital marketing.