---
title: "OMMA Awards 2023 Winner: Search Marketing: SEO Campaign"
date: 2025-08-25
published: 2023-11-08
author: "aguzman"
lang: en-gb
translations:
  en: "https://www.dacgroup.com/about-us/press-and-awards/omma-awards-2023-winner-search-marketing-seo-campaign.md"
  en-ca: "https://www.dacgroup.com/en-ca/about-us/press-and-awards/omma-awards-2023-winner-search-marketing-seo-campaign-3.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/a-propos-de-nous/presse-et-recompenses/dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo.md"
  de: "https://www.dacgroup.com/de/uber-uns/presse-und-auszeichnungen/omma-awards-2023-gewinner-suchmarketing-seo-kampagne.md"
  fr: "https://www.dacgroup.com/fr/a-propos-de-nous/presse-et-prix/dac-gagnant-des-omma-awards-2023-marketing-de-recherche-campagne-seo-2.md"
---

# OMMA Awards 2023 Winner: Search Marketing: SEO Campaign

Facing serious headwinds during the reopening of ports following the pandemic, Holland America Line partnered with DAC to drive qualified organic traffic. Starting with in-depth analyses and auditing to identify gaps in HAL’s website content, DAC crafted non-branded keyword strategies and new website copy, and optimized page structures and site navigation to focus on destination-specific needs.

The updates led to the ranking of an additional 5,000 non-brand keywords in just over two months. Lead form submissions rose 65% and revenue by 136%, while organic traffic also saw impressive growth, with a YoY increase of 103% and a 54% increase in traffic compared to the same period in 2019. This outrageous performance has been recognized at the **OMMA Awards 2023**, taking the prize in the **Search Marketing: SEO Campaign** category despite stiff competition. Kudos to all involved!

DAC was also a finalist in the following categories:

- SEM Campaign
- Fashion & Apparel Campaign
- Best Consumer package goods campaign
- QSR Campaign