---
title: "DAC Wins Local SEO Brief from Kingfisher PLC"
date: 2025-11-07
published: 2025-08-01
author: "mbonilla"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/08/Kingfisher-1.png"
lang: en-gb
---

# DAC Wins Local SEO Brief from Kingfisher PLC

[DAC ](https://www.dacgroup.com/en-gb/)has been appointed by multinational retail company [Kingfisher PLC](https://www.kingfisher.com/) to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint.

DAC, which is recognised by [Forrester](https://www.bing.com/ck/a?!&&p=f52c91bd02aaab7d4e6a7ef4b49c16b04bb4f17e2640d2dee408c92baba87c48JmltdHM9MTc0MTczNzYwMA&ptn=3&ver=2&hsh=4&fclid=2a681984-f798-6488-0b7f-0cd6f653659e&psq=forrester+research&u=a1aHR0cHM6Ly93d3cuZm9ycmVzdGVyLmNvbS9yZXNlYXJjaC8&ntb=1) as one of the world’s most significant performance marketing agencies, has been tasked to deliver local SEO and online reputation management for Kingfisher’s largest retail brands.

**Graham Ridley, head of SEO at Kingfisher said**, “*It is often a business imperative that our customers are able to source a specific product quickly and efficiently. DAC’s local-first approach to SEO really stood out when we were looking for a partner to manage our business listings and will allow us to provide a seamless omnichannel experience. This will ensure people can find what they need, whenever and wherever they are working through our network of over 1,190 stores across the UK and Ireland.*”

Kingfisher also gains access to DAC’s reputation management platform that enables it to actively engage with feedback from customer reviews, while seamlessly integrating local SEO with other channels to achieve a true total search strategy.

**Mike Fantis, VP, managing partner of DAC Group UK, commented**, “*Siloed SEO and PPC activity won’t deliver transformational business growth so we’re delighted to be partnering with a business that thinks bigger. They understand the need for a total search strategy, which encompasses organic and paid search optimisation, alongside local SEO and customer reviews.*

*”Kingfisher also recognises the value of reputation management. Trusted relationships are all-important in a segment in which failure to get hold of a particular part or product can hold up a project, or impact profitably. We look forward to working with Kingfisher to help them reinforce those relationships at a branch level.*”