{"id":146224,"date":"2018-08-03T00:59:00","date_gmt":"2018-08-03T05:59:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-work\/case-studies\/econofitness-3\/"},"modified":"2025-08-04T09:58:27","modified_gmt":"2025-08-04T14:58:27","slug":"econofitness","status":"publish","type":"work","link":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/","title":{"rendered":"Decreasing conversion costs via geo\u2011targeted PPC"},"content":{"rendered":"","protected":false},"featured_media":144724,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"categories":[],"work-service-type":[3085],"class_list":["post-146224","work","type-work","status-publish","has-post-thumbnail","hentry","work-service-type-paid-media-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9conofitness | Digital Marketing Case Study | DAC<\/title>\n<meta name=\"description\" content=\"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9conofitness | Digital Marketing Case Study | DAC\" \/>\n<meta property=\"og:description\" content=\"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T14:58:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1171\" \/>\n\t<meta property=\"og:image:height\" content=\"231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/\",\"name\":\"\u00c9conofitness | Digital Marketing Case Study | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg\",\"datePublished\":\"2018-08-03T05:59:00+00:00\",\"dateModified\":\"2025-08-04T14:58:27+00:00\",\"description\":\"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg\",\"width\":1171,\"height\":231,\"caption\":\"Row of dumbbells on a rack in a gym.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decreasing conversion costs via geo\u2011targeted PPC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9conofitness | Digital Marketing Case Study | DAC","description":"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/","og_locale":"en_US","og_type":"article","og_title":"\u00c9conofitness | Digital Marketing Case Study | DAC","og_description":"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-08-04T14:58:27+00:00","og_image":[{"width":1171,"height":231,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/","url":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/","name":"\u00c9conofitness | Digital Marketing Case Study | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg","datePublished":"2018-08-03T05:59:00+00:00","dateModified":"2025-08-04T14:58:27+00:00","description":"\u00c9conofitness was facing a problem almost every modern business comes up against: growing online conversions. Find out how DAC reinvented their approach to digital marketing, revealed invaluable insights into their market, and leveraged the power of local.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/07\/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg","width":1171,"height":231,"caption":"Row of dumbbells on a rack in a gym."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/our-work\/case-studies\/econofitness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Decreasing conversion costs via geo\u2011targeted PPC"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/work\/146224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media\/144724"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=146224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=146224"},{"taxonomy":"work-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/work-service-type?post=146224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}