{"id":128976,"date":"2023-12-04T20:30:24","date_gmt":"2023-12-05T01:30:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/"},"modified":"2025-06-02T09:20:25","modified_gmt":"2025-06-02T14:20:25","slug":"marketers-are-caught-up-in-generative-ais-hype","status":"publish","type":"whitepapers","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/","title":{"rendered":"Marketers Are Caught Up In Generative AI\u2019s Hype"},"content":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"whitepapers-service-type":[],"whitepaper-category":[2936],"class_list":["post-128976","whitepapers","type-whitepapers","status-publish","hentry","whitepaper-category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketers Are Caught Up In Generative AI\u2019s Hype | DAC<\/title>\n<meta name=\"description\" content=\"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers Are Caught Up In Generative AI\u2019s Hype | DAC\" \/>\n<meta property=\"og:description\" content=\"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T14:20:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/\",\"name\":\"Marketers Are Caught Up In Generative AI\u2019s Hype | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"datePublished\":\"2023-12-05T01:30:24+00:00\",\"dateModified\":\"2025-06-02T14:20:25+00:00\",\"description\":\"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers Are Caught Up In Generative AI\u2019s Hype\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketers Are Caught Up In Generative AI\u2019s Hype | DAC","description":"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/","og_locale":"en_US","og_type":"article","og_title":"Marketers Are Caught Up In Generative AI\u2019s Hype | DAC","og_description":"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2025-06-02T14:20:25+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/","name":"Marketers Are Caught Up In Generative AI\u2019s Hype | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"datePublished":"2023-12-05T01:30:24+00:00","dateModified":"2025-06-02T14:20:25+00:00","description":"Explore the influence of generative AI on marketing. Navigate strategies for transformative success. Your key guide to mastering generative AI in marketing.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/white-papers\/marketers-are-caught-up-in-generative-ais-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Marketers Are Caught Up In Generative AI\u2019s Hype"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/whitepapers\/128976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/whitepapers"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/whitepapers"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=128976"}],"wp:term":[{"taxonomy":"whitepapers-service-type","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/whitepapers-service-type?post=128976"},{"taxonomy":"whitepaper-category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/whitepaper-category?post=128976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}