{"id":128982,"date":"2025-05-06T14:10:56","date_gmt":"2025-05-06T19:10:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/webinars\/own-the-total-serp-2\/"},"modified":"2025-06-02T12:21:33","modified_gmt":"2025-06-02T17:21:33","slug":"own-the-total-serp","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/own-the-total-serp\/","title":{"rendered":"Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/\">Insights<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/webinars\/\">Webinars<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINAR                <\/span>\n\n                <h1 class=\"title my-0\">\n                    Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic &#038; Local SEO                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                                    <p class=\"description\">\n                        Trying to regain lost visibility in AI-powered SERPs? Or boost visibility and bring in more revenue-boosting traffic? Join us to explore the Total SERP strategy.                    <\/p>\n                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Access the webinar<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 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    <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                <div class=\"date-time-block responsive\" style=\"\">\n                    \n                                            <div class=\"experts-wrap\">\n                            <div class=\"icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                    <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                    <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"name\">Bhavin Prashad<\/p><p class=\"position\">Associate Vice President, Digital Media<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Share this<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" 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class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"name\">Bhavin Prashad<\/p><p class=\"position\">Associate Vice President, Digital Media<\/p><\/div><div><p class=\"name\">Dan Lauer<\/p><p class=\"position\">SEO Strategist<\/p><\/div>                                    <\/div>\n                 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a TotalSERP strategy to regain lost traffic.<\/p>\n<p><strong>Join us to explore the Total SERP strategy:<\/strong><\/p>\n<ul>\n<li>Get full-funnel search visibility.<\/li>\n<li>Align AI-powered content with real-time demand.<\/li>\n<li>Maximize business results from search.<\/li>\n<\/ul>\n<p><strong>Rebuild What Google\u2019s Algorithm + AI Took Away<\/strong><\/p>\n<p>Search visibility isn\u2019t just about paid or organic, it\u2019s about owning the entire SERP, now powered by Gen AI.<\/p>\n<p><strong>You\u2019ll Learn:<\/strong><\/p>\n<ul>\n<li>How to\u00a0<strong>obtain total SERP visibility<\/strong>\u00a0with a unified Paid + Organic + Local strategy.<\/li>\n<li>Ways to utilize Gen AI to\u00a0<strong>enhance content performance<\/strong>\u00a0and capture intent.<\/li>\n<li>What it looks like to\u00a0<strong>drive measurable results<\/strong>\u00a0with integrated search.<\/li>\n<\/ul>\n<p>Discover how a unified approach, which DAC calls TotalSERP, aligns paid, organic, local, and 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    <p class=\"role\">\n                                                    <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Bhavin Prashad                                                            <\/p>\n                            <p class=\"position\">\n                                                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p><p><span class=\"TextRun SCXW82666323 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82666323 BCX8\">Bhavin Prashad is a Senior Director of Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying.<\/span><\/span><span class=\"EOP SCXW82666323 BCX8\" data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:1440}\">\u00a0<\/span><\/p>\n<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/Dan-Lauer.jpg\" alt=\"Dan Lauer\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                                                    <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Dan Lauer                                                            <\/p>\n                            <p class=\"position\">\n                                SEO Strategist                            <\/p>\n                        <\/div>\n\n                                                    <div class=\"context\">\n                                <p><p>Dan Lauer is an experienced SEO Strategist specializing in developing and executing high-impact strategies that drive performance across digital channels. He partners closely with cross-functional teams to optimize content, enhance user experience, and deliver measurable results for agency clients.<\/p>\n<\/p>                            <\/div>\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                                                <a role=\"button\" data-scroll-to=\"#webinar-details\" data-scroll-position=\"top\" class=\"btn_primary-filled_white_arrow smooth-scroll m-md-auto\" aria-label=\"Learn more about INSCR\u00cdBETE EN EL WEBINAR\">\n                        <div>Access the webinar<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                                    <\/div>    \n    <\/section>\n","protected":false},"featured_media":126784,"menu_order":0,"template":"","meta":{"content-type":""},"webinars-service-type":[],"webinar-category":[2999],"class_list":["post-128982","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","webinar-category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic &amp; 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