{"id":92288,"date":"2024-10-29T13:21:40","date_gmt":"2024-10-29T18:21:40","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92288"},"modified":"2026-05-11T08:15:45","modified_gmt":"2026-05-11T13:15:45","slug":"strategy","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/","title":{"rendered":"Strategy Category\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-strategy.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Strategy            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Strategy guides brands to leverage data-driven insights and proprietary technology to drive growth, optimize performance, and create lasting, meaningful engagement across the entire customer journey.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK STRATEGY<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 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13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Strategy            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Strategy guides brands to leverage data-driven insights and proprietary technology to drive growth, optimize performance, and create lasting, meaningful engagement across the entire customer journey.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK STRATEGY<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 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<\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"\" data-pbd=\"\" data-ptm=\"\" data-pbm=\"\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  \">\n                Accelerate your growth with data-driven strategies\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; \">\n                <p>We combine <strong>Enterprise-to-Local<\/strong> expertise with cutting-edge technology and a data-driven approach, integrating market insights, audience behaviors, digital media, and content creation. The resulting strategies connect brands with their audiences and drive measurable impact across all touch points.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"18px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">STRATEGY SERVICES<\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#digital-strategy\" tabindex=\"0\" role=\"button\">Digital Strategy<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#audience-market\" tabindex=\"0\" role=\"button\">Audience &#038; Market<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#content-strategy\" tabindex=\"0\" role=\"button\">Content Strategy<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"digital-strategy\" class=\"item odd\" role=\"region\" aria-labelledby=\"digital-strategy-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"digital-strategy-heading\">\n                                                                                    Digital Strategy                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Integrate data, content, and media across platforms to not only reach but engage audiences with seamless, AI-futureproofed experiences that are powered by real-time insights and optimized to match user intent.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/digital-strategy\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Digital Strategy<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy-480x376.jpg\"\n                alt=\"Digital Strategy\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"audience-market\" class=\"item even\" role=\"region\" aria-labelledby=\"audience-market-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market-480x376.jpg\"\n                alt=\"Audience &amp; Market\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"audience-market-heading\">\n                                                                                    Audience &#038; Market                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Align your brand\u2019s market position with the distinct needs of diverse local audiences to build deeper connections, address evolving needs, and maintain a competitive edge throughout the entire customer journey.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/strategic-audience-market-insight\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Audience &amp; Market<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"content-strategy\" class=\"item odd\" role=\"region\" aria-labelledby=\"content-strategy-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"content-strategy-heading\">\n                                                                                    Content Strategy                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Our strategies guide the creation of dynamic, relevant content that evolves with audience needs and market shifts, empowering your brand to make deeper connections, build loyalty, and fuel sustained growth across the entire funnel.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/content-strategy\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Content Strategy<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy-480x376.jpg\"\n                alt=\"Content Strategy\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Powered by seriously innovative tech\n            <\/h2>\n\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\"\n                alt=\"tech logo transparensee\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>TransparenSEE<\/h3>\n                        <div><p>Effortlessly manage, monitor, and optimize local listing data across all sites.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\"\n                alt=\"tech logo iris\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>IRIS<\/h3>\n                        <div><p>Synchronize workflows, uncover insights, and harness data to power continuous optimization.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/tech-platforms\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>EXPLORE OUR PLATFORMS<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section id=\"block_c6efee5263d9811437759f4fc9e347de\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n                    <div class=\"faq-block__heading-wrap\">\n                <h2 class=\"faq-block__heading\">FAQ<\/h2>\n            <\/div>\n        \n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">How should brands allocate budget across paid and organic channels?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-1\"\n                        data-bs-parent=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Budget allocation should follow audience intent and marginal return\u2014not fixed channel splits. <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/analytics\/web-analytics\/\">DAC\u2019s\u202fTotalSERP\u202fframework<\/a> unifies paid, organic, and local search by analyzing the entire results page and aligning investment to query intent. High-commercial terms lean paid for control and speed; informational queries build long-term organic authority.\u202f<a href=\"https:\/\/www.dacgroup.com\/en-ca\/tech-platforms\/iris\/\">IRIS, our Generative Marketing Intelligence platform<\/a>, models reallocations in near real-time, incorporating MMM and incrementality insights to optimize contribution\u2014not just clicks. For multi-location brands, our\u202f<strong>Enterprise-to-Local\u202f<\/strong>approach customizes budgets by market dynamics, ensuring national coherence with local precision and shifting spend based on performance signals. Want to learn more about how to allocate budget across paid and organic channels? <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\">Let\u2019s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">What does an integrated enterprise marketing strategy look like today?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-2\"\n                        data-bs-parent=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>An integrated enterprise strategy connects data, media, content, and measurement into a continuous intelligence loop. It aligns investment to real customer journeys and defines clear roles across the funnel\u2014while ensuring media and content strategy work together, not in silos. Creative, SEO, and paid teams plan around shared audience insights and business outcomes, reinforcing impact across touchpoints. DAC operationalizes this through\u202f<strong>IRIS<\/strong>, enabling scenario modeling and granular targeting down to postal code. Our\u202f<a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/search-optimization\/search-engine-optimization\/seo-content\/\">Enterprise-to-Local\u202fmodel<\/a> maintains national brand guardrails while tailoring messaging, media mix, and investment by market conditions\u2014measured through unified attribution and incrementality. Looking to modernize your integrated enterprise marketing strategy? <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\">Let\u2019s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">How can paid and organic search work together as one strategy?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-3\"\n                        data-bs-parent=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Paid and organic unify under <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/analytics\/web-analytics\/\">DAC\u2019s\u202fTotalSERP\u202fmethodology<\/a>, which treats the entire search results page as one battleground. TotalSERP classifies demand by intent and funnel stage, aligning SEM to transactional queries, SEO to informational authority-building, and local optimization to geo-intent searches. The platform integrates visibility across AI Overviews, local packs, featured snippets, and traditional placements. Shared dashboards measure combined contribution, not siloed KPIs. For multi-location brands,\u202f<strong>Enterprise-to-Local<\/strong>\u202fapplications tailor paid and organic mix by market strength, ensuring efficient coverage and eliminating overlap or visibility gaps. Curious about how to increase your holistic search strategy effectiveness? <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/search-optimization\/search-engine-optimization\/seo-audit\/\">Let\u2019s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">How should brands adapt strategy in an AI-influenced search landscape?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-4\"\n                        data-bs-parent=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Search now spans multiple surfaces\u2014Google AI Overviews, LLM-based engines like Perplexity, traditional SERPs, retail search, and social platforms. Visibility depends on more than rankings; brands must earn inclusion within AI-generated answers. Through\u202f<strong>TotalSERP<\/strong>, DAC analyzes coverage across these evolving surfaces, ensuring intent-aligned paid, organic, and local strategies. Success requires authoritative, structured content that AI can cite\u2014plus a distributed content footprint across Reddit, TikTok, YouTube, and community platforms, which help AI systems discover, interpret, and validate brand authority. In this way, modern search optimization has moved beyond the brand website. Need expert guidance on how to incorporate AI platforms into your search strategy? <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\">Let\u2019s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">How can brand-level strategy connect to store, branch, or location performance?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_c6efee5263d9811437759f4fc9e347de-heading-5\"\n                        data-bs-parent=\"#faq-accordion-block_c6efee5263d9811437759f4fc9e347de\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Brand strategy connects to store performance through DAC\u2019s\u202f<strong>Enterprise-to-Local\u202f<\/strong>operating model\u2014balancing national guardrails with local precision.\u202fIRIS\u202fprocesses CRM, POS, audience, and postal code-level data to identify high-value demand clusters and guide localized media investment. Execution is reinforced by optimized listings, local SEO, and paid support tailored to each market. Unified measurement\u2014including localized MMM and incrementality testing\u2014feeds results back into planning, enabling rapid reallocation toward proven tactics. The result: scalable brand coherence paired with location-level impact in traffic, leads, and revenue. Want to learn more about Enterprise-to-local? <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\">Let\u2019s talk<\/a>!<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplify your reach with media-forward campaigns.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Engage your audiences with local-forward strategies.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Make data-forward decisions for measurable results.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Drive outcomes with a performance-forward mindset.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Get ahead with AI-forward innovations.\u00a0 \u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Elevate your appeal with brand-forward solutions.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\" class=\"btn_primary-filled_white_hand\" >\n    \n        <div>Let\u2019s move forward<\/div>\n\n        \n            \n\t\t    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" >\n\t\t\t    <g clip-path=\"url(#clip0_2625_299)\">\n\t\t\t    <rect width=\"24\" height=\"24\" \/>\n\t\t\t    <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 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<\/div>\n<\/section>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-92288","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business-Building Marketing Strategy | DAC<\/title>\n<meta name=\"description\" content=\"Leverage data-driven insights and proprietary technology to drive growth, performance, and engagement across the customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business-Building Marketing Strategy | DAC\" \/>\n<meta property=\"og:description\" content=\"Leverage data-driven insights and proprietary technology to drive growth, performance, and engagement across the customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T13:15:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" 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