{"id":47800,"date":"2024-08-22T17:25:10","date_gmt":"2024-08-22T22:25:10","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/creative-ideation\/"},"modified":"2025-02-27T10:33:53","modified_gmt":"2025-02-27T15:33:53","slug":"creative-ideation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-ca\/services\/creative\/creative-ideation\/","title":{"rendered":"Creative Ideation"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-creative-ideation.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-creative-ideation-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-m-creative-ideation.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/creative\/\">Creative<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Attention-grabbing creative ideation            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW154380358 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154380358 BCX0\">We combine <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">digital <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">expertise<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> with <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">a <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">proprietary <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">framework<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> to <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">create purposeful<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> brand moments that <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">ignite engagement<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> and d<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">eliver<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> impactful results.<\/span><\/span><span class=\"EOP SCXW154380358 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK CREATIVE IDEATION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 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            <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/creative\/\">Creative<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Attention-grabbing creative ideation            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW154380358 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW154380358 BCX0\">We combine <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">digital <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">expertise<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> with <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">a <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">proprietary <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">framework<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> to <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">create purposeful<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> brand moments that <\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">ignite engagement<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> and d<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\">eliver<\/span><span class=\"NormalTextRun SCXW154380358 BCX0\"> impactful results.<\/span><\/span><span class=\"EOP SCXW154380358 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>LET\u2019S TALK CREATIVE IDEATION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                     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!important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Transform your brand <strong>story<\/strong> with proven creative expertise                     <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/award-US-agency-awards-1.jpg\"\n                alt=\"Integrated Agency of the Year\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d8a60f99c06\" style=\"text-align: center\">Integrated Agency of the Year<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">In recognition of delivering unified results across strategies and platforms. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-ux-ui-solutions.jpg\"\n                alt=\"UX\/UI solutions\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d8a60f99c06\" style=\"text-align: center\">UX\/UI solutions<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Integrating design, media, and analytics to enhance UX and drive traffic.  <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-brand-lens-framework.jpg\"\n                alt=\"Brand Lens framework\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d8a60f99c06\" style=\"text-align: center\">Brand Lens framework<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Captures your brand\u2019s essence and tailors it for each audience and platform. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Refocus your creative through the Brand Lens<\/h2>\n\n                        <div class=\"large-description\"><p>Audiences expect to see authentic creative that not only evokes emotion but matches their intent. Leveraging the <strong>Brand Lens<\/strong>\u2014our proprietary framework that tailors your brand\u2019s essence for each audience and platform\u2014we ensure that every asset, tactic, and strategy resonates deeply and supports your business goals.<\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>LET\u2019S TALK CREATIVE IDEATION <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Brand                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                We dive deep into your brand to create a strong sense of identity, accounting for historical background, positioning, essence, tone, key assets, and the attributes that set you apart.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    + Audiences                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                We look at audiences both holistically and variably, taking the time to understand demographics and psychographics, mindset, cultural and geographic considerations, needs, pain points, and advocacy drivers, among other aspects.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    + Purpose                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                We consider how your brand solves challenges and answers needs, how you relate to your audience, how you create and foster tangible and emotional connections, and what you help users achieve. This is where we uncover the reason to believe in your brand.                              <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    = Adaptive magic                                  <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Adaptive magic brings all of these insights to life. Equipped with a deep understanding of the brand, audiences, and purpose, we deliver game-changing creative with unprecedented customization and relevance across paid, owned, and earned media.                               <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-one\">\n    <div class=\"container max-1448 padding60\">\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/iris-laptop.svg\"\n                alt=\"Iris Laptop logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Creative that&#039;s not only inspired but informed<\/h3>                <p><p>The most effective creative isn\u2019t only inspired by ideas<span class=\"BxUVEf ILfuVd\" lang=\"en\"><span class=\"hgKElc\">\u2014<\/span><\/span>it\u2019s informed by data. Our AI-powered marketing platform, IRIS, joins the dots across your marketing efforts to ensure each asset is guided by relevant insights from media, search, analytics, and more.<\/p><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/tech-platforms\/iris\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLORE IRIS<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"69d8a60fb5d26\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  light_blue small\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Proprietary tech built for powerful outcomes                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"blue\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-totalserp.svg\"\n                alt=\"Total SERP logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"69d8a60fb5d26\" style=\"text-align: left\">TotalSERP<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Orchestrate cohesive search strategies to dominate across paid, organic, and local. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-transparensee.svg\"\n                alt=\"transparensee logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"69d8a60fb5d26\" style=\"text-align: left\">TransparenSEE<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Effortlessly manage, monitor, and optimize local listing data across all sites.  <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-gaurdrail.svg\"\n                alt=\"gaurdrail\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"69d8a60fb5d26\" style=\"text-align: left\">Guardrail<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Supercharge AI productivity by streamlining interactions and maximizing efficiency. <\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/logo-tech-highlander.svg\"\n                alt=\"highlander\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title visually-hidden\" data-id=\"69d8a60fb5d26\" style=\"text-align: left\">Highlander<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: left\">Streamline analytics and reporting, enhancing decision-making across marketing channels. <\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                            <div class=\"services-carousel__cta\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/tech-platforms\/\" class=\"btn_primary-filled_black_arrow\" target=\"_self\">\n                        <div>EXPLORE OUR TECH&nbsp;<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Seamlessly integrated for impact<\/h2>\n            <p>Creative ideation can be a one-off task, but it reaches its full potential when integrated with broader marketing initiatives. We enhance creative efforts by seamlessly blending them with related disciplines, ensuring that each idea resonates with audiences and aligns with your brand objectives.<\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>COMPLEMENTARY SERVICES<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/creative-production\/\" class='position-relative d-inline-flex creative'  target=\"_self\">Creative Production<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/strategic-audience-market-insight\/\" class='position-relative d-inline-flex strategy'  target=\"_self\">Audience\/Market Insights<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/content-strategy\/\" class='position-relative d-inline-flex strategy'  target=\"_self\">Content Strategy<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_self\">\n                        <div>SEE ALL SERVICES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_grey image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Creative ideation in action <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/whitepaper-creative.png\"\n                alt=\"Whitepaper Creative\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">How to make brands safer and stronger in an AI world<\/h3>                <p><p>Is your company embracing AI for marketing efficiency or setting up guardrails due to brand safety concerns?\u202fStay ahead in the game and strike the right balance between AI benefits and brand safety.<\/p><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/ai-report?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DOWNLOAD THE WHITEPAPER<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"featured-articles-block layout-2\">\n    <div class=\"container\">\n    <h2><\/h2>        <div class=\"featured-articles-grid\">\n                            \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/online-shopping-on-a-tablet.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/online-shopping-on-a-tablet.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/online-shopping-on-a-tablet.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/online-shopping-on-a-tablet.jpg\"\n                alt=\"Online shopping on tablet\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/generative-ai-in-marketing-safeguarding-your-brand-while-embracing-innovation\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">Generative AI in Marketing: Safeguarding Your Brand While Embracing Innovation<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                            <div class=\"featured-article\">\n                                                            <div class=\"featured-article-image\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-cover-business.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-cover-business.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-cover-business.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/content-cover-business.jpg\"\n                alt=\"Content business article image\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                        <\/div>\n                                                        <div class=\"featured-article-content\">\n                                                                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/creative\/how-to-create-the-right-content-for-your-business\/\"\n                                       target=\"_self\">\n                                        <h3 class=\"ps-4 ps-lg-0\">How to create the right content for your business<\/h3>\n                                    <\/a>\n                                                            <\/div>\n                        <\/div>\n                                    \n                                    \n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplify your reach with media-forward campaigns.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Engage your audiences with local-forward strategies.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Make data-forward decisions for measurable results.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Drive outcomes with a performance-forward mindset.\u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Get ahead with AI-forward innovations.\u00a0 \u00a0<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Elevate your appeal with brand-forward solutions.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                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