{"id":158039,"date":"2026-02-09T13:57:56","date_gmt":"2026-02-09T18:57:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/"},"modified":"2026-04-01T15:47:45","modified_gmt":"2026-04-01T20:47:45","slug":"segmentation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/en-ca\/services\/proove\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                AI-informed segmentation            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Proove\u2019s segmentation services uncover patterns and personas within your data, helping you target with precision, personalize with purpose, and scale strategies that resonate.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>LET\u2019S TALK SEGMENTATION <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 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                          <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                AI-informed segmentation            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Proove\u2019s segmentation services uncover patterns and personas within your data, helping you target with precision, personalize with purpose, and scale strategies that resonate.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/en-ca\/contact\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>LET\u2019S TALK SEGMENTATION <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 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                                          <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_2c4da846d6a63d0652140e740e254262\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Target with                                     <span class=\"section-header-block__accent\">purpose, &lt;br&gt;<\/span>\n                                not guesswork                     <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Segmentation is the engine behind smarter targeting, relevant experiences, and better business outcomes. At Proove, we analyze behavioral, demographic, geographic, psychographic, and transactional data to uncover patterns that drive action\u2014ensuring your efforts land with the right people, in the right way, at the right time, across both human-led and AI-enabled activation.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_fe4b1b47f9a83e07ff758a53b9a15f76\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Target smarter <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Reach the right audiences with tailored messaging, optimized media, and more precise spend. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"  aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/82f2b3ecf25f32f836d83732df61aa79abd33d9d.jpg');\" role=\"img\" aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Drive relevant experiences <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Fuel creative, content, and personalization with deeper insight into who your customers are and what they care about. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"  aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/b6e6578b697d5b7ed1386c0e53beaccbba41aed9.jpg');\" role=\"img\" aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Inform full-funnel strategy <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Use segmentation to shape planning across acquisition, conversion, and retention\u2014from media to UX to lifecycle comms. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Unlock scalable personalization <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Move beyond one-size-fits-all with dynamic audience models that activate across platforms and touchpoints.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Know your audience <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW65022152 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW65022152 BCX0\">Proove\u2019s<\/span><span class=\"NormalTextRun SCXW65022152 BCX0\"> segmentation capabilities go far beyond basic audience lists. We build dynamic frameworks grounded in data science to uncover patterns, connect intent <\/span><span class=\"NormalTextRun SCXW65022152 BCX0\">with <\/span><span class=\"NormalTextRun SCXW65022152 BCX0\">behavior, and<\/span><span class=\"NormalTextRun SCXW65022152 BCX0\"> deliver insights that scale across platforms and programs. Explore how our segmentation solutions power personalization, performance, and precision.<\/span><\/span><span class=\"EOP SCXW65022152 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559731\":0,\"335559991\":0}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/en-ca\/contact\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>LET\u2019S TALK SEGMENTATION<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Customer segmentation and personalization                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                We combine behavioral, demographic, and transactional data to group customers based on shared characteristics and intent. This <a href=\"\/en-ca\/services\/segmentation\/customer-segmentation-personalization\/\">customer segmentation<\/a> serves as the foundation for tailored messaging, lifecycle campaigns, and dynamic content strategies\u2014ensuring relevance at every touchpoint.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Data segmentation and clustering                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Using unsupervised machine learning techniques like k-means and hierarchical clustering, we uncover natural groupings in your data. This <a href=\"\/en-ca\/services\/segmentation\/data-segmentation-clustering\/\">data segmentation and clustering<\/a> provides a deeper understanding of your audience, enabling smarter targeting, bid strategies, and creative testing aligned with real-world behaviors.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Behavioral journey mapping                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Segmentation isn\u2019t just about who your customers are\u2014it\u2019s about how they move. We track user journeys across channels and devices to identify key moments, drop-off points, and conversion triggers. These insights inform media planning, UX design, and content prioritization.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Identity resolution                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Fragmented customer data can lead to fragmented experiences. We resolve identities across devices, platforms, and sessions to create a unified view of your audience. The result: better targeting, cleaner analytics, and stronger attribution across your marketing ecosystem.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Seamlessly integrated for impact<\/h2>\n            <p>Segmentation doesn\u2019t exist in a vacuum. At Proove, we connect audience models directly to media, content, and optimization strategies\u2014ensuring your targeting, messaging, and measurement are all powered by the same sources of truth. The result? More consistency, more efficiency, and more impact across the entire digital ecosystem. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFY PERFORMANCE WITH&#8230;<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/proove\/measurement-optimization\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Attribution Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/en-ca\/services\/proove\/measurement-optimization\/incrementality\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Incrementality Testing <\/a>                             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15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 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data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>DOWNLOAD the WHITE PAPER<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                       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href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/attribution-reimagined-probabilistic-methods-in-privacy-first-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Attribution reimagined: Probabilistic methods in privacy-first marketing                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/incrementality-in-analytics-breakthrough-strategy-or-marketing-jargon\/\" aria-label=\"Incrementality in analytics: Breakthrough strategy or marketing jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Incrementality in analytics: Breakthrough strategy or marketing jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/analytics\/incrementality-in-analytics-breakthrough-strategy-or-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Incrementality in analytics: Breakthrough strategy or marketing jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_cdba99d772c4ad90ac580e8683d0a69b\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Our performance stack                                                    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