{"id":125098,"date":"2025-04-11T15:45:08","date_gmt":"2025-04-11T20:45:08","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=series&p=125098"},"modified":"2025-11-17T05:25:13","modified_gmt":"2025-11-17T10:25:13","slug":"media-insights-unlocked","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/series\/media-insights-unlocked\/","title":{"rendered":"Media Insights Unlocked\u00a0"},"content":{"rendered":"\n
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\n DAC<\/a>\"\"Insights<\/a>\"\"Series<\/a> <\/div>\n\n
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\n Innovating in Canada’s Dynamic Media Environment <\/h1>\n\n

\n Explore how Canadian media is transforming\u2014faster and more fragmented than ever. In this video series with Strategy magazine, DAC\u2014alongside media industry leaders like Bell Media, Pelmorex, and Rogers Sports & Media\u2014shares how brands can adapt to shifting consumption and streaming trends using data-driven strategies. <\/p>\n\n

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Through engaging discussions with industry leaders, we uncover the challenges and opportunities <\/span>emerging<\/span> from shifting consumer behaviors and technological advancements. Gain actionable insights to help your brand navigate and succeed in this evolving environment.<\/span><\/p>\n <\/div>\n<\/section>\n\n\n

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\n Streaming Ahead: Empowering Brands in Canada’s Shift to Digital Media <\/h2>\n\n
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As Canadian audiences increasingly shift from traditional television to streaming platforms, brands must consider new engagement rules when planning, executing, and optimizing connected TV and linear campaigns. This episode explores:\u200b<\/span>\u00a0<\/span><\/p>\n

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  • Adopting a cross-platform approach<\/span><\/b> with smart, localized planning\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
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    • Leveraging advanced advertising solutions<\/span><\/b> while keeping the user at the center.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n <\/div>\n <\/div>\n\n
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      \n \"Sabrina\n \n
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      Sabrina Segal<\/p>\n

      Director, Advanced Advertising and National Sales, Bell Media<\/p>\n <\/div>\n <\/div>\n

      \n \"Melis\n \n
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      Melis Ciner<\/p>\n

      Associate Vice President, Digital Media, DAC<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n

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