{"id":126921,"date":"2025-05-08T08:00:00","date_gmt":"2025-05-08T13:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/blog\/none\/is-keywordless-search-almost-here-what-we-know-about-ai-max-for-search-so-far-how-to-prepare\/"},"modified":"2025-05-09T08:09:38","modified_gmt":"2025-05-09T13:09:38","slug":"is-keywordless-search-almost-here-what-we-know-about-ai-max-for-search-so-far-how-to-prepare","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/is-keywordless-search-almost-here-what-we-know-about-ai-max-for-search-so-far-how-to-prepare\/","title":{"rendered":"Is \u201ckeywordless search\u201d almost here?:\u00a0 what we know about AI Max for search so far & how to prepare"},"content":{"rendered":"\n<p>Google is continuing its rapid expansion of AI-driven features across its suite of products, and paid search is no exception. One of the newest additions is <strong>AI Max for Search<\/strong>, an opt-in enhancement for search campaigns designed to improve performance by using AI to deliver more conversions at a lower cost per click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is AI Max for search?<\/strong><\/h2>\n\n\n\n<p>AI Max is a toggleable feature that integrates advanced machine learning into your search campaigns. What\u2019s interesting about this feature is that it is not a new net product or campaign type, but rather, an opt in that unlocks a suite of capabilities that aim to enhance targeting, messaging, and landing page relevance in your search campaigns. It will also provide far more flexibility than we\u2019ve seen from Performance Max, including location control at the ad group level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key features include:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Term Matching<\/strong>: More intelligent interpretation and matching of search queries. This differs from Performance max as it leans into Broad match and keyword intents vs search themes.<\/li>\n\n\n\n<li><strong>Text Customization<\/strong>: Tailored ad copy variations to better align with user intent. Integration of dynamic search headlines and copy utilizing content and landing pages to guide relevancy \u2013 almost like DSA in RSAs for instance.<\/li>\n\n\n\n<li><strong>Final URL Expansion<\/strong>: Dynamically directs users to the most relevant landing page\u2014now with exclusion controls for greater customization. A feature that Performance Max also currently offers. Note that this feature as well as text customization puts more emphasis on the quality of advertiser\u2019s content both on the web and on their site.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why marketers should pay attention<\/strong><\/h2>\n\n\n\n<p>We all know Search marketing has been evolving for some time now, and the ongoing debate of if Search will in fact move to a keyword less future. With AI Max, while Google is not removing keywords all together their shifting toward matching intent without keywords and the continued push for Broad match make it all the more critical for marketers to stay ahead of automation trends. Despite the rise of new tools and AI platforms, Google remains the top search engine across all generations (<a href=\"https:\/\/www.emarketer.com\/content\/google-remains-go-to-search-engine-over-ai-tools\">eMarketer, April 2025<\/a>), so while marketers should continue to plan for additional search engine and platform immersion, skipping out on adopting Google enhancements will come at a price.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f319068ecea'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f319068ecea');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do we think this impacts the Google ecosystem overall?<\/strong> <\/h2>\n\n\n\n<p>With tools like <strong>Performance Max<\/strong>, <strong>Demand Gen<\/strong>, and <strong>AI Overviews (AIO) keeping users on the SERP to glean information, Google has been and will continue to <\/strong>create a more layered and complex advertising environment. AI Max adds another layer\u2014but also offers powerful performance benefits in the world of Search and likely a new mechanism to boost Google\u2019s paid advertising efforts within and around AIO to power content against user intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do we know if it\u2019s worth it?<\/strong>&nbsp; <\/h2>\n\n\n\n<p>We don\u2019t know much yet, but it feels low risk at least in how it\u2019s being positioned so far. While still in early closed BETA, Google has released case studies showing strong improvements in campaign results in lieu of more conversions at greater efficiency, making this an opportunity worth exploring when it does roll out.<\/p>\n\n\n\n<p>With the global rollout planned for <strong>June 2025<\/strong>, now is the time to start learning how to tailor these features to your campaign goals. Given this is an opt in feature, and customizable down to the feature level \u2013 it\u2019s worth a shot and we imagine that with Google\u2019s continued shifts into AI that it will become best practice in no time. Ask your DAC team and Google rep about early access and customization strategies to learn more.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/#introduction\">Learn more on Google\u2019s official blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is continuing its rapid expansion of AI-driven features across its suite of products, and paid search is no exception. One of the newest additions is AI Max for Search, an opt-in enhancement for search campaigns designed to improve performance by using AI to deliver more conversions at a lower cost per click. What is [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":126915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2889],"tags":[],"class_list":["post-126921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is \u201ckeywordless search\u201d almost here?:\u00a0 what we know about AI Max for search so far &amp; how to prepare | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/is-keywordless-search-almost-here-what-we-know-about-ai-max-for-search-so-far-how-to-prepare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is \u201ckeywordless search\u201d almost here?:\u00a0 what we know about AI Max for search so far &amp; how to prepare | DAC\" \/>\n<meta property=\"og:description\" content=\"Google is continuing its rapid expansion of AI-driven features across its suite of products, and paid search is no exception. 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