{"id":120819,"date":"2025-02-04T08:00:00","date_gmt":"2025-02-04T13:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/blog\/none\/is-reddits-time-up-on-the-serp\/"},"modified":"2025-02-07T11:15:22","modified_gmt":"2025-02-07T16:15:22","slug":"is-reddits-time-up-on-the-serp","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/search-optimization\/is-reddits-time-up-on-the-serp\/","title":{"rendered":"Is Reddit\u2019s time up on the SERP?"},"content":{"rendered":"\n

Post Google December 2024 Core<\/a> and Spam Updates<\/a>, the amount of traffic and keyword rankings for the Reddit<\/a> domain seems to have seen a decline in the last month. Per SEMrush<\/a>, Reddit\u2019s total Top 3 organic keywords are down -0.53% the last 28 days and Reddit\u2019s total Page 1 organic keywords are down -3.71%. Reddit\u2019s average estimated organic traffic is also down -4.5%.<\/p>\n\n\n

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Reviewing Reddit\u2019s keyword data, this is the first time that it saw a decline in the last two years. Previously, every other Google Core Algorithm Update<\/a>, Reddit saw double- if not triple-digit percent increases in their Top 3 and Page 1 keywords\u2014so much so that it became one of the top three trafficked websites on the web. Comparing December 2024 Page 1 keywords to December 2024 Page 1 keywords, Reddit is still up +442% year-over-year (YoY), even with this small blip.<\/p>\n\n\n

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Is this the end of Reddit\u2019s visibility and influence on the SERP? Not necessarily<\/h2>\n\n\n\n

While Reddit\u2019s keywords have declined recently, the amount of keywords triggering a PAA (People Also Ask) on the SERP are up +71% in the last 28 days, per SEMrush, while keywords that trigger the Discussion\/Forums SERP feature for Reddit have declined -6.4% in the same period.<\/p>\n\n\n\n

But the standout number is the amount of AIOs (AI Overviews) on the SERP that are triggering for keywords that Reddit is ranking for. In the last 28 days, the number of keywords Reddit is ranking for that are triggering an AIO is up +4,717%!<\/p>\n\n\n

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The August<\/a>, November<\/a>, and December<\/a> Google Core Algorithm updates show that the percentage of time an AIO is displaying on Mobile and Desktop increased leading up to and through the rollout, especially on mobile devices. The data below is from the SEMrush SERP Volatility tool<\/a> since the AIO rollout in May 2024<\/a>:<\/p>\n\n\n

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\n Stay Forward <\/h2>\n

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