{"id":117605,"date":"2011-03-03T00:28:00","date_gmt":"2011-03-03T05:28:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/search-and-social-are-more-integrated-in-purchase-decisions-than-ever\/"},"modified":"2024-12-23T00:37:11","modified_gmt":"2024-12-23T05:37:11","slug":"search-and-social-are-more-integrated-in-purchase-decisions-than-ever","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/search-and-social-are-more-integrated-in-purchase-decisions-than-ever\/","title":{"rendered":"Search and Social are More Integrated in Purchase Decisions than Ever"},"content":{"rendered":"

comScore and Group M published a report this week about the relationship between search<\/a> and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those who are at the buying stage in their purchase cycle. The findings showed that most people turn to search to help them make their decisions and then turn to social media to discuss their purchases. The research also showed that 60% of buyers who search prior to purchasing end up making a purchase. Purchase decisions, it would seem, are directly influenced by the quality of searches that are conducted.<\/p>\n

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