{"id":117603,"date":"2010-07-01T00:33:00","date_gmt":"2010-07-01T05:33:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/putting-the-cart-before-the-horse\/"},"modified":"2024-12-23T00:37:10","modified_gmt":"2024-12-23T05:37:10","slug":"putting-the-cart-before-the-horse","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/putting-the-cart-before-the-horse\/","title":{"rendered":"Putting the Cart Before the Horse"},"content":{"rendered":"

In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies<\/a>\u2026.any social media strategies! Anything! Let\u2019s just get out there!<\/p>\n

The media has created a sense of urgency that can\u2019t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why wouldn\u2019t you want to get involved and do everything you can to harness the power of social media? You should! What I\u2019m suggesting though is to first look at the big picture and make sure that before you do ANYTHING online, you make the most of your search engine marketing<\/a> efforts. With a dedicated search marketing campaign (paid or organic), the idea is to connect with people who are looking for what you have to offer. They have done the work for you and identified themselves as prospects. Essentially, you\u2019re giving them what they want.<\/p>\n

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