{"id":117593,"date":"2015-08-05T22:38:00","date_gmt":"2015-08-06T03:38:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/does-your-digital-presence-speak-to-the-research-savvy-consumer\/"},"modified":"2024-12-23T00:36:36","modified_gmt":"2024-12-23T05:36:36","slug":"does-your-digital-presence-speak-to-the-research-savvy-consumer","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/does-your-digital-presence-speak-to-the-research-savvy-consumer\/","title":{"rendered":"Does Your Digital Presence Speak to the Research Savvy Consumer?"},"content":{"rendered":"

\u201cWhere did you hear about us?\u201d It\u2019s a common question for businesses to ask consumers (and a good one to be asking), but the one word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending a local business to consumer, but in the modern age the research process has many more touchpoints. After getting that recommendation, let\u2019s say for a salon or gym, what does the consumer do? Visit the website? Look the business up on Google? While searching, maybe they stumbled upon the business\u2019s Yelp page for reviews<\/a>. Maybe they saw the business has a Facebook page with promotional offers listed. Maybe they saw the business listing on a specific review site like SpaFinder. Maybe they looked at the location on Google Maps<\/a> to see how far it is from home or work, checking to make sure the hours of operation worked with their schedule. Maybe after all of this\u2026they don\u2019t convert.<\/p>\n

It happens. We have so much information available to us in many forms and it can make the decision process much more complex. Word of mouth can be praised as a key referral, but according to a recent study from Yodle, over one in four consumers surveyed stated that even if they heard about a local business offline, they will still go online to research the business. In total, the survey found that 75% of consumers go online at some point to find or research a business before they decide if it is the right choice to meet their needs.<\/p>\n

\"Yodle<\/a><\/p>\n

With so much access to choices, consumers want to make sure they are making the best decision. In a 2014 study by BrightLocal<\/a>\n

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