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<\/p>\nWhen given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good reviews can do wonders\u00a0for your business, but just one negative review could create enough doubt in a consumer\u2019s mind that they pass right by your listing and choose another business. Don\u2019t let bad reviews get the best of your business.<\/p>\n
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A common misconception advertisers may have is the notion that consumers don\u2019t actually trust online reviews. In fact, Cone Communications<\/a> found that 89% of consumers believe that online reviews are a trustworthy source of product and service reviews. Neilsen<\/a> concurs, finding that online reviews were considered the second most trusted source of brand messaging right after word of mouth recommendations from offline sources like friends or family. According to DAC\u2019s 2011 search landscape study with Kantar, 60% of Canadians and 54% of Americans have made a purchase based on a social media recommendation. At the same time, Cone Communications found that 80% of consumers have at some point changed their mind about a purchase because of negative online reviews. People regard online reviews nearly as equally as word-of-mouth recommendations so it is important to take the reviews of your business seriously, as these reviews can cost your business. A study by Convergys Corp<\/a> once discovered that a negative review can cost businesses 30 customers on average.<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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