{"id":117585,"date":"2012-07-10T20:50:00","date_gmt":"2012-07-11T01:50:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/over-50-of-seniors-now-online\/"},"modified":"2024-12-23T00:36:26","modified_gmt":"2024-12-23T05:36:26","slug":"over-50-of-seniors-now-online","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/over-50-of-seniors-now-online\/","title":{"rendered":"Over 50% of Seniors Now Online"},"content":{"rendered":"

In previous years, companies with older demographics haven\u2019t always aggressively pursued the online market, believing that their target customers are more\u00a0likely to be using traditional media sources than online search tools. While seniors still use the Internet less often than other generations, this consumer segment is becoming more and more tech savvy by the year, with Pew Research<\/a> reporting that as of April 2012, over 50% of seniors across the US now are now online.<\/p>\n

That\u2019s right: 2012 marks the first year that 53% of those aged 65+ reported usage of Internet and email. The usage isn\u2019t just occasional either, as 70% of seniors report using the Internet at least once in a typical day. DAC\u2019s proprietary Kantar study <\/u>on < a href=”\/services\/digital-media\/”>media usage showed that search engines were rated the #1 media source used amongst seniors, with 71% stating that they used search engines first or second when looking for business information. While print Yellow Pages are the second most preferred media type for those 65+, company websites and Internet Yellow Pages were ranked the third and fourth most used sources respectively, making three out the top four sources used by seniors accessible only on the Internet.<\/p>\n

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Pew Research<\/a>\n

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