{"id":117583,"date":"2012-04-11T20:19:00","date_gmt":"2012-04-12T01:19:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/going-mobile-smartphone-trends-affecting-your-business\/"},"modified":"2024-12-23T00:36:25","modified_gmt":"2024-12-23T05:36:25","slug":"going-mobile-smartphone-trends-affecting-your-business","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/going-mobile-smartphone-trends-affecting-your-business\/","title":{"rendered":"Going Mobile: Smartphone Trends Affecting Your Business"},"content":{"rendered":"<p>If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself &#8220;Can our customers easily access our company\u2019s content and contact information from a smartphone?&#8221; If not, you could be missing out on potential sales.<\/p>\n<p>In the past, it may have been enough to have an <a href=\"\/services\/local-presence-management\/\">online presence<\/a>, but today it&#8217;s increasingly important to ensure your online offerings are designed to be mobile-friendly. Unconvinced? Consider the following <a href=\"\/services\/data-analytics\/\">mobile usage statistics<\/a> demonstrating the rise of mobile adoption and how it is changing the way shoppers make purchases.<\/p>\n<ul>\n<li>Almost half of American adults are Smartphone owners. With US Smartphone ownership at <a href=\"http:\/\/www.pewinternet.org\/Reports\/2012\/Smartphone-Update-2012.aspx?src=prc-headline\" target=\"_blank\" rel=\"noopener\">46%<\/a>, Smartphone users now outnumber those who use basic cell phones (41%).<\/li>\n<li>Smartphone adoption is on the rise in nearly <a href=\"http:\/\/www.pewinternet.org\/Reports\/2012\/Smartphone-Update-2012.aspx?src=prc-headline\" target=\"_blank\" rel=\"noopener\">all demographics<\/a>, with the highest growth among 18-35 year olds, college graduates, and those with household incomes of $75,000 or more.<\/li>\n<li>The tablet market is also growing rapidly, with <a href=\"http:\/\/www.pewinternet.org\/Reports\/2012\/E-readers-and-tablets.aspx?src=prc-headline\" target=\"_blank\" rel=\"noopener\">US tablet and e-book reader ownership<\/a> jumping from 10% in August 2011 to 19% following the holiday season.<\/li>\n<li>Smartphone users are more likely to buy from retailers with mobile-optimized sites. Mobile consumers are looking for a hassle-free mobile experience and <a href=\"http:\/\/www.thinkwithgoogle.com\/insights\/library\/studies\/mobile-sites-drive-growth-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">51%<\/a>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3fba72ad1b3'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3fba72ad1b3');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-ca\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-ca',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n of Smartphone owners said they were more likely to purchase from a business with a mobile-friendly site. A strong mobile site has the power to drive action, while a site that is hard to navigate or read will only drive customers away.<\/li>\n<li>When faced with mobile site difficulty, 40% of consumers said they will go to a competitor\u2019s website and <a href=\"http:\/\/www.thinkwithgoogle.com\/insights\/library\/studies\/mobile-sites-drive-growth-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">19%<\/a> said that a negative mobile site experience creates an unfavorable overall impression of the company.<\/li>\n<li><a href=\"http:\/\/www.comscore.com\/Press_Events\/Presentations_Whitepapers\/2012\/2012_Mobile_Future_in_Focus\" target=\"_blank\" rel=\"noopener\">62.4 million Americans <\/a>access Facebook via their mobile device each month, with 38.2 million of these respondents stating that they use their phones to connect to social media almost every day. It is not only for catching up with friends either.<\/li>\n<li>Nearly 60% of <a href=\"http:\/\/www.comscore.com\/Press_Events\/Presentations_Whitepapers\/2012\/2012_Mobile_Future_in_Focus\" target=\"_blank\" rel=\"noopener\">respondents <\/a>use Facebook via their mobile device to read updates of organizations, brands, or events. An additional 37.2% stated that they use social networks to receive coupons and deals, and 32.3% click on social mobile advertisements. Businesses have an opportunity to create engagement by using Facebook and capturing the attention of on-the-go consumers by posting relevant updates and offers.<\/li>\n<\/ul>\n<p>Do you know what your company\u2019s website looks like to mobile searchers? Are you making the most of your mobile online presence? Don\u2019t risk losing potential customers by making them struggle with your page design. Optimizing your online presence can help increase your leads and improve the overall customer experience for your brand.<\/p>\n<p>If a picture is worth a thousand words, an infographic is worth a million.\u00a0\u00a0Below is\u00a0one that highlights the key statistics surrounding mobile search, like the percentage of businesses with mobile sites, the percentage of mobile search by category, and the time to ad spend comparison in mobile and other types of <a href=\"\/services\/digital-media\/\">media<\/a>.<\/p>\n<p>Interested in finding out more? <a href=\"\/get-in-touch\/\">Contact us<\/a> today!<\/p>\n<p>Rebecca Frantz, Marketing Research Assistant<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself &#8220;Can our customers easily access our company\u2019s content and contact information from a smartphone?&#8221; If not, you could be missing out on potential sales. In the past, it [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[],"class_list":["post-117583","post","type-post","status-publish","format-standard","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going Mobile: Smartphone Trends Affecting Your Business | DAC<\/title>\n<meta name=\"description\" content=\"How accessible is your business information to mobile users? 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