{"id":117582,"date":"2012-03-06T20:46:00","date_gmt":"2012-03-07T01:46:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/a-generation-ys-guide-to-the-many-uses-of-iyp\/"},"modified":"2024-12-23T00:36:25","modified_gmt":"2024-12-23T05:36:25","slug":"a-generation-ys-guide-to-the-many-uses-of-iyp","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/a-generation-ys-guide-to-the-many-uses-of-iyp\/","title":{"rendered":"A Generation Y\u2019s Guide to the Many Uses of IYP"},"content":{"rendered":"

Fromholzer\u2019s 2011 study on Generation Y\u2019s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9% of 18-24 year olds use IYP every month, as a member of Generation Y, I believe that number to be much higher. \u00a0It is my hypothesis that the definition of IYP given to respondents did not include example sites like Yelp and Citysearch, because these are sites that I use very frequently– definitely more than once per month. I\u2019m not alone in this either, as Yelp\u2019 s site demographic breakdown<\/a> shows that 42% of Yelp users are\u00a0 between 18-34 years old.<\/p>\n

Where is the value in sites like Yelp for Generation Y? Internet searches can give business names and company websites, but review sites are where I turn when I’m deciding which businesses I actually want to visit.<\/p>\n

I recently moved to Rochester from a small town in central New York after graduating college. I only knew a handful of people from the area at the time, and had only a very basic familiarity with the businesses in the surrounding region. Many recent college graduates are doing the exact same thing each year as they move to accept employment or attend graduate school. They’re constantly discovering how many new business relationships they have to make out in the “real world”.<\/p>\n

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