{"id":117581,"date":"2010-04-09T00:36:00","date_gmt":"2010-04-09T05:36:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/maximizing-social-media-value\/"},"modified":"2024-12-23T00:36:24","modified_gmt":"2024-12-23T05:36:24","slug":"maximizing-social-media-value","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/maximizing-social-media-value\/","title":{"rendered":"Maximizing Social Media Value"},"content":{"rendered":"

We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation\/promotion. No other medium has affected the traditional marketing\/purchase process so dramatically.<\/p>\n

When there was only print, logos were important. With radio, jingles took prominence. With television, the focus was the image of the brand communicated in the span of 30 seconds. The story here is that branding strategies<\/a> have always been connected to specific media technologies. This omnipresent fact is even more relevant given the advent of digital. As such, we need to re-examine how we look at marketing communications in this new and exciting context.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n