{"id":117579,"date":"2011-04-27T00:24:00","date_gmt":"2011-04-27T05:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/virgin-atlantic-a-facebook-and-twitter-love-story\/"},"modified":"2024-12-23T00:36:23","modified_gmt":"2024-12-23T05:36:23","slug":"virgin-atlantic-a-facebook-and-twitter-love-story","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/virgin-atlantic-a-facebook-and-twitter-love-story\/","title":{"rendered":"Virgin Atlantic \u2013 A Facebook and Twitter Love Story"},"content":{"rendered":"<blockquote><p>\u201cTwitter and Facebook are more important to Virgin Atlantic than TV.\u201d <a href=\"http:\/\/www.virgin-atlantic.com\" target=\"_blank\" rel=\"noopener\">Virgin Atlantic<\/a> VP of Marketing, Porter Gale\u2019s assessment of Social Media\u2019s advantages over traditional mass media further solidifies how forward-thinking companies are embracing and leveraging engagement media.<\/p><\/blockquote>\n<p>Virgin cleverly capitalizes on Twitter as a guest-service\/customer retention tool. When flights are delayed, Virgin uses <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> to communicate the news to their followers. Active monitoring of the channel by a dedicated staff intercepts neutral or negative comments and responds at a moment\u2019s notice with additional information. Links to online resources, refunds and in-flight credits are offered where appropriate. This level of customer service positions Virgin Atlantic as a customer-focused and forward-thinking company; growing and developing loyal customers.<\/p>\n<p>Virgin\u2019s social media success is a result of the ability to track closed sales from Facebook and Twitter engagements. With the 24-hour \u201cFly Forward, Give Back\u201d promotion, fans\/followers were given the opportunity to buy airfare at a hugely discounted rate.<\/p>\n<p><em>&#8220;We&#8217;ve got a 24hr @earlybird sale 4 you! Flights from $39 (see fare rules) &amp; $5 \/ res 2 charity #FlyFwdGiveBack.&#8221;<\/em><\/p>\n<p>With $5 per booking going to KIPP (Knowledge is Power Program) Classroom Projects, the promotion not only gave Virgin it\u2019s fifth-most successful day ever in terms of ticket sales, but it was also a huge PR win.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d136e583177'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d136e583177');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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That depends&#8230;<\/h2>\n<p>For Virgin Atlantic, Ms. Gale doesn\u2019t see a role for TV or other mass media; \u201cTV isn&#8217;t that high on our list; a large percentage of our sales are done on our website and things we can do that can capture a person while they are on their laptop is that much closer to a sale.\u201d Knowing your market, the competition and your industry is crucial to understanding the most valuable media to get the best return on your investment. Virgin Atlantic clearly gets it.<\/p>\n<p>Although Virgin is a regional carrier, has limited routes and a small fleet, they\u2019ve started on the right track. They\u2019ve established a strong following and properly leveraged the channels. It\u2019s easier to manage more followers by building up and onto what you already have than it is to constantly rebuild.<\/p>\n<p><em>To find out how you can improve your social strategy, please <a href=\"\/get-in-touch\/\">get in touch<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTwitter and Facebook are more important to Virgin Atlantic than TV.\u201d Virgin Atlantic VP of Marketing, Porter Gale\u2019s assessment of Social Media\u2019s advantages over traditional mass media further solidifies how forward-thinking companies are embracing and leveraging engagement media. Virgin cleverly capitalizes on Twitter as a guest-service\/customer retention tool. When flights are delayed, Virgin uses Twitter [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117579","post","type-post","status-publish","format-standard","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgin Atlantic \u2013 A Facebook and Twitter Love Story | DAC<\/title>\n<meta name=\"description\" content=\"Virgin Atlantic knows its market, its competition and its industry, which is crucial to understanding the most valuable media to get the best ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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