{"id":117577,"date":"2017-04-24T23:32:00","date_gmt":"2017-04-25T04:32:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/leveraging-local-facebook-pages\/"},"modified":"2024-12-23T00:36:14","modified_gmt":"2024-12-23T05:36:14","slug":"leveraging-local-facebook-pages","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/leveraging-local-facebook-pages\/","title":{"rendered":"Leveraging Local Facebook Pages"},"content":{"rendered":"<p>If your brand is on Facebook \u2014as most modern brands are\u2014it\u2019s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages.<\/p>\n<p>Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. These numbers tell us a story, the main takeaway being this: there\u2019s huge growth in the number of people carrying out local searches (and many of them do so on mobile devices). Consumers are using Facebook not only to share pictures of their kids, cats and cooking creations, but also to find the best tacos in Nashville, a reliable family dentist in Chicago, or the best place to travel in Canada for Spring Break. In other words, Facebook and other social networks have become a go-to resource for everything local.<\/p>\n<p>As <a href=\"\/services\/local-presence-management\/\">Local Pages reach the forefront of the digital marketplace<\/a>\u2014and where you are becomes as important as who you are\u2014savvy brands need to make the most of their social media presence. These can be\u00a0accomplished this with a few simple tips:<\/p>\n<ul>\n<li>Be sure to claim all your pages<\/li>\n<li>Integrate all pages created by non-affiliated users<\/li>\n<li>Manage customer feedback (inquiries\/comments\/reviews)<\/li>\n<li>Post at an even pace on <u>each<\/u> of your pages to interact and engage with consumers<\/li>\n<\/ul>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3fe1424b189'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3fe1424b189');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-ca\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-ca',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>All of the above can be a daunting and time-consuming task to tackle. For many brands, working with an\u00a0agency\u2014one that is enabled by <a href=\"\/local-marketing-platforms\/location-pages\/\">local digital technology<\/a>\u2014can be a smart way to keep up to date and on track with all of your Local Pages. \u00a0They will help you with the following \u201cmusts\u201d of Local Pages:<\/p>\n<ul>\n<li>Making sure your Local Pages are accurate and consistent (NAP)<\/li>\n<li>Keeping your Local Pages active by engaging with customers and keeping comments on a positive note\n<ul>\n<li>There is power in responding promptly and with authenticity (user-generated content)<\/li>\n<\/ul>\n<\/li>\n<li>Monitor reviews to help create a stable and loyal customer base\n<ul>\n<li>Never let a negative review go unresolved<\/li>\n<li>A positive or negative review can change a consumer\u2019s mind very quickly either way<\/li>\n<li>Always remember to say \u201cthank you\u201d!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Keep up with\u2014and ahead of\u2014your competitors by stepping into the now with Local Pages. The potential results alone make it worthwhile: increased sales, higher search rankings, and greater customer loyalty. Let&#8217;s get started today: <a href=\"\/get-in-touch\/\">get in touch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your brand is on Facebook \u2014as most modern brands are\u2014it\u2019s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook Pages. Local Facebook Pages can achieve five times more reach than national Facebook pages, and generate eight times more impressions. [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":106578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2882],"tags":[],"class_list":["post-117577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leveraging Local Facebook Pages | DAC<\/title>\n<meta name=\"description\" content=\"How to make sure your brand gets noticed with optimized local Facebook pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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