{"id":117573,"date":"2016-10-07T23:51:00","date_gmt":"2016-10-08T04:51:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/location-marketing-foundation\/"},"modified":"2024-12-21T05:55:30","modified_gmt":"2024-12-21T10:55:30","slug":"location-marketing-foundation","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/location-marketing-foundation\/","title":{"rendered":"Why Location Marketing Should Be the Foundation of Your 2017 Marketing Plan"},"content":{"rendered":"

81% of consumers go online to search for products and services to make local buying decisions<\/a>. This has big businesses beginning to see that local marketing should be at the core of their marketing plans<\/a>. In addition to looking at the big picture, there is a compelling need to optimize locally. Here are a few ways location marketing can lead to successful customer conversions.<\/p>\n

Laying a location marketing foundation<\/strong><\/p>\n

Before you do anything, make sure your NAP (name, address, phone number) is 100% accurate. 73% of people lose trust in the brand when the listings are incorrect<\/a>. Even more importantly, accurate NAP helps make sure you are found by people ready to buy. Each location also benefits from having accurate and dedicated landing pages<\/a>, which should each tell a story for each individual location. Winter boots may be a must in Minnesota, but your Arizona page might feature shorts all year round. Adding as much localized information as possible will help create your story, enabling searchers to become shoppers.<\/p>\n

The next key is ensuring this content is managed, which can be a struggle for big brands because of their sheer scale. Hiring a local search agency can help with both the account management and technological execution.<\/p>\n

\"search,<\/p>\n

Get customers on the move to come to you <\/strong><\/p>\n

Over 80% of \u201cnear me\u201d searches are done on mobile devices. Location marketing can help turn those searchers into shoppers. In addition to ensuring pages are mobile ready and work well on the smaller screen, adding a click-to-call tag helps potential shoppers take action. You also need to ensure you appear in the top three searches, or there is a large chance your potential customer won\u2019t see you.<\/p>\n

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