{"id":117570,"date":"2016-04-15T23:09:00","date_gmt":"2016-04-16T04:09:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/heres-why-google-latest-mobile-update-will-be-great-for-business\/"},"modified":"2024-12-21T05:55:11","modified_gmt":"2024-12-21T10:55:11","slug":"heres-why-google-latest-mobile-update-will-be-great-for-business","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/development\/heres-why-google-latest-mobile-update-will-be-great-for-business\/","title":{"rendered":"Here\u2019s Why Google\u2019s Latest Mobile Update Will Be Great For Business"},"content":{"rendered":"

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven\u2019t been and have faced negatives changes in their performance.\u00a0People bounce. If the page doesn\u2019t load within a couple of seconds, the user will move onto the next page.<\/p>\n

To address the mobile speed issue<\/a>, Google has collaborated with over 40 publishers and technology companies on what they call the AMP Project.<\/p>\n

The Accelerated Mobile Pages<\/a>\u00a0Project makes the mobile web faster, with the goal of bringing an instant article experience<\/a>\u00a0to the open web. \u00a0In addition to fast load times, user experience improves significantly as accelerated mobile pages allow mobile users to quickly find information that they are searching for without being bombarded by ads and pop ups.<\/p>\n

Google announced that AMP pages will start being integrated into its search engine from February 2016. This increased page speed and higher click-through rate is likely to provide a ranking boost over time.<\/p>\n

AMP encompasses two\u00a0main features: speed and monetization.<\/strong><\/h2>\n

1) Speed.<\/strong><\/h3>\n

On a smartphone, a single page can take many seconds to load.\u00a0 We know that people just walk away from a service that is too slow. By contrast, AMP mobile pages load instantly.\u00a0Below is a comparison of The Guardian\u2019s Standard HTML pages and AMP HTML pages (add \u201c\/amp\u201d at the end of any Guardian URL to get the accelerated version).<\/p>\n

\"Google's_Mobile_HTML_Update\"<\/p>\n

 <\/p>\n

Depending on network conditions and the speed of your smartphone\u2019s processor, the loading time is reduced by up to 80%-90%.<\/p>\n

This speed increase is attained by the \u201camp-html\u201d removing most of the conventional web page payload, keeping only the HTML code directly involved in content rendering (text, images, videos gifs and a few trackers). Advertisements load separately after the editorial content. No more waiting for a promotional video to start playing.<\/p>\n

2) Monetization.<\/strong><\/h3>\n

The Accelerated Mobile Page<\/a> project\u00a0supports monetization objects, such as subscription processes, ad formats or editorial content from social networks. The AMP format will speed up the traditionally slow load times of ads on mobile pages. Although there is limited downside to Accelerated Mobile Pages, the nature of the design is for articles and blogs thereby geared towards only publishers. Websites with objectives other than displaying ads and content will find AMP in its current structure too restrictive. Many sites are reliant on the engagement\/interactive<\/a> elements such as forms and shopping carts that are removed from AMP.\u00a0 The Accelerated Mobile Pages formatting is also complex if you are not a developer.\u00a0 You will also need to create a separate analytics account.<\/p>\n

With speed at the forefront, Google announced updates to their mobile-friendliness algorithm too.<\/p>\n

<\/h2>\n

Google’s Mobile Update<\/strong><\/h2>\n
\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n