{"id":117550,"date":"2014-07-15T22:34:00","date_gmt":"2014-07-16T03:34:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/five-ways-your-landing-pages-might-be-completely-missing-the-mark-and-how-to-change-them\/"},"modified":"2024-12-21T05:54:26","modified_gmt":"2024-12-21T10:54:26","slug":"five-ways-your-landing-pages-might-be-completely-missing-the-mark-and-how-to-change-them","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/development\/five-ways-your-landing-pages-might-be-completely-missing-the-mark-and-how-to-change-them\/","title":{"rendered":"Five Ways Your Landing Pages May Be Missing the Mark (and How to Change Them)"},"content":{"rendered":"

Whether it\u2019s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time will ensure you maintain the highest conversion rates from your pages.<\/p>\n

Humans have high expectations of brands \u2013 let\u2019s not let them down!<\/p>\n

Screwing up landing pages impacts\u00a0bottom<\/span><\/strong><\/span> line.\u00a0\u00a0<\/span><\/strong><\/p>\n

Landing pages sit at the core of your conversion process<\/a> and they aim to serve one purpose \u2013 get a user to take a desired action. Unfortunately, that\u2019s not as simple as it sounds; if it were, average conversion rates wouldn\u2019t be in the single-digits. So, how do you create seamless landing page experiences that lead to action? The simplest answer is to\u00a0eliminate\u00a0elements hindering\u00a0conversion rates.<\/p>\n

\"business<\/a><\/p>\n

Irrelevant Content<\/strong><\/span><\/p>\n

You might have a beautiful ad. It might be immaculately placed in front of the right person at the right time. That will hopefully earn your landing page a visit. But if your destination page doesn\u2019t fulfill\u00a0on brand\u00a0promise, your response from users will be anticlimactic.<\/p>\n

Getting relevancy right means creating a seamless experience and delivering a page the user expects to see. If your ad was for “men\u2019s camouflage cargo shorts”, you won\u2019t impress a page visitor by touting 15 different styles of cargo pants and a variety of shorts. Your headline, description and images should be a continuation of the ad that got them there in the first place.<\/p>\n

When someone is searching for something specific, the best practice is to isolate that product or service and float it to the top so its front-and-center. Doing this creates trust and comfort,\u00a0along the desired conversion path.<\/p>\n

Clutter<\/strong><\/span><\/p>\n

Clean, simple landing page design<\/a>\u00a0with a sensible balance of content and white space wins every time. This helps the user easily find and absorb what they are looking for without any frustration. The practice of promoting every product and service\u00a0a brand\u00a0offers is disruptive; modern marketers need to be adaptive. Today’s consumers know what they want. The most effective landing pages are about answering the query, <\/i>not just advertising<\/i>. By\u00a0keeping\u00a0landing page design focused\u00a0mainly on a single goal brands can better connect relevant in-time content with users most likely to convert.<\/p>\n

Slow Load Times <\/strong><\/span><\/p>\n

Did you know that Amazon recorded a 1% increase in revenue for every 100 milliseconds they improved their site speed? Walmart saw a 2% increase in conversion for every one second of improvement.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n