{"id":117537,"date":"2012-08-02T19:32:00","date_gmt":"2012-08-03T00:32:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dynamic-location-insertion-take-the-busywork-out-of-geo-targeting-adwords-copy\/"},"modified":"2024-12-21T05:54:17","modified_gmt":"2024-12-21T10:54:17","slug":"dynamic-location-insertion-take-the-busywork-out-of-geo-targeting-adwords-copy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/dynamic-location-insertion-take-the-busywork-out-of-geo-targeting-adwords-copy\/","title":{"rendered":"Dynamic Location Insertion for AdWords"},"content":{"rendered":"

\"\"<\/a><\/p>\n

There are a gazillion reasons why it\u2019s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular, mobile searchers) convert better when they see a search result that matches their immediate location.<\/p>\n

Most search engine marketing<\/a> folk are now creating dedicated campaigns for each of the geographies in their target market. This practice is equally effective for local businesses, nationwide companies, or organizations with local franchises<\/a> or branch offices.<\/p>\n

Write One Ad, Connect with All Your Targeted Locations<\/strong><\/p>\n

Until recently, geographically segmenting campaigns has required a lot of busywork \u2013 particularly for copywriters. This April, Google launched Dynamic Location Insertion<\/strong><\/a> for AdWords. Now you can write the same version of ad copy for all your campaigns and use a parameter to dynamically insert a city, phone number or ZIP Code into your copy. Based on a searcher\u2019s IP address or search query, AdWords will display the appropriate local information in your ad.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n