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If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But why in the world are you giving it away to others to rank? I understand the theory behind affiliate marketing but I urge retailers today to think about their sharing of content with affiliates. If you hand over a data feed of your products, media and inventory, what would prompt customers to come to your store? We were told in February that Google Panda was created because:<\/p>\n
“This update is designed to reduce rankings for low-quality sites \u2014 sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites \u2014 sites with original content<\/a> and information such as research, in-depth reports, thoughtful analysis and so on.” \u00a0–\u00a0Google Blog<\/a><\/p><\/blockquote>\n
Panda is designed to remove poor content and shallow pages that are littered with advertising. These only create a poor user experience. The intention of Panda is to improve the user experience in the search manifold. How is it, then, that a retailer can have original content and information and still be able to use affiliates?<\/p>\n
The only way to succeed in this new search<\/a>\n