{"id":117527,"date":"2012-01-12T01:05:00","date_gmt":"2012-01-12T06:05:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/will-google-search-plus-rock-your-brands-world\/"},"modified":"2024-12-21T05:53:51","modified_gmt":"2024-12-21T10:53:51","slug":"will-google-search-plus-rock-your-brands-world","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/will-google-search-plus-rock-your-brands-world\/","title":{"rendered":"Will Google Search Plus Rock Your Brand\u2019s World?"},"content":{"rendered":"<p>You have probably heard that Google is beginning the full roll out of their new \u201cGoogle Search Plus Your World\u201d feature in the coming days. While it is interesting that you will now be able to see your both your own and friends&#8217; pictures and posts in search engine results, let\u2019s be honest and admit that we all really just want to understand how this will impact our brands, clients and most importantly their <a href=\"\/services\/search-engine-optimization\/\">SEO<\/a>.<\/p>\n<p>First, the reasons why Google is making this shift:<\/p>\n<ul>\n<li>People do not always trust search engines<\/li>\n<li>People trust their friends and, by extension, things their friends like<\/li>\n<li>The continued grow and popularity of <a href=\"\/services\/content-strategy\/\">social media<\/a><\/li>\n<li>This helps Google+ (let\u2019s not get into the whole <a href=\"https:\/\/plus.google.com\" target=\"_blank\" rel=\"noopener\">Google+<\/a> vs. <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> vs. <a href=\"https:\/\/www.twitter.com\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> thing)<\/li>\n<li>Personalization has been on Google\u2019s radar since 2005<\/li>\n<\/ul>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f8ea2730f2f'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f8ea2730f2f');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>So what are the likely SEO effects of \u201cGoogle Search Plus Your World\u201d going to be? There is going to be even more of a line in the sand between the online \u2018personalized world\u2019 and the \u2018un-personalized world\u2019. In the highly personalized and niche communities on the web it will have a major impact. For instance, for those that are interested in mobile technology, they will begin to see related and personalized results from Google+ for blogs and sites about the latest product launches. On the other hand those who are searching for pest control or snow removal will likely find that not much has changed in the search engine results page. It will be up to brands and marketers to figure out which world they live in and how to optimize accordingly.<\/p>\n<p>Those brands that have been social media conscious over the past few years may reap the reward in the coming months. Having a Google+ brand page and finding new ways to gain fans could become vital. If brand results are shown with higher prominence because the searcher has indicated they are a fan of that brand or product in the past it could put more importance than ever on social integration.<\/p>\n<p>Altogether, the abiding message is that the marketer cannot look at a single channel but needs to continue to identify ways to integrate existing and emerging channels. The holistic marketer who looks across paid, organic, local, mobile, search and social is the one that will be smiling once the dust settles. Let the race for Google+ dominance begin.<\/p>\n<p><a href=\"\/get-in-touch\/\">Contact us<\/a> today to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably heard that Google is beginning the full roll out of their new \u201cGoogle Search Plus Your World\u201d feature in the coming days. While it is interesting that you will now be able to see your both your own and friends&#8217; pictures and posts in search engine results, let\u2019s be honest and admit [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2889],"tags":[2817],"class_list":["post-117527","post","type-post","status-publish","format-standard","hentry","category-paid-media","tag-organic-3-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Google Search Plus Rock Your Brand\u2019s World? | DAC<\/title>\n<meta name=\"description\" content=\"With the full roll out of \u201cGoogle Search Plus Your World\u201d, how will our brands, clients and their SEO be affected? 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