{"id":117526,"date":"2011-09-28T00:55:00","date_gmt":"2011-09-28T05:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/spotify-why-it-makes-sense-for-brands\/"},"modified":"2024-12-21T05:53:50","modified_gmt":"2024-12-21T10:53:50","slug":"spotify-why-it-makes-sense-for-brands","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/spotify-why-it-makes-sense-for-brands\/","title":{"rendered":"Spotify \u2013 Why it Makes Sense for Brands"},"content":{"rendered":"<p>The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is finding new ways to connect customers and brands.<\/p>\n<h2>Why Spotify makes sense for brands:<\/h2>\n<ul>\n<li>Users hear audio ads every three songs, connecting advertising with engaged consumers<\/li>\n<li><a href=\"\/services\/search-engine-marketing\/\">Display ads<\/a> are presented with audio and provide a visual element to enhance brand connection<\/li>\n<li>One brand is shown at a time. In a recent ClickZ interview Spotify Chief Advertising Officer, Jevery Levit, explained: \u201cWhat&#8217;s interesting about the display product is that\u2026it&#8217;s not a cluttered environment. We are showing one ad from one brand. And the ads only surface when you are engaging in the client. So it&#8217;s not showing when your screen is open for hours, it&#8217;s only [an impression] when you are actively engaging in the client.&#8221;<\/li>\n<li>Connects desktop, mobile and social media activity<\/li>\n<li>Global reach: Spotify has quickly expanded into many European countries and most recently into the United States. However, unlike their competitor Rdio there are no immediate plans to enter the Canadian market.<\/li>\n<\/ul>\n<h2>Partnering with Facebook<\/h2>\n<p>This past week, Spotify announced a partnership with Facebook Music. While they are not the only streaming music provider, they boast different features that have set them apart from competition.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fd400d7898e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fd400d7898e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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It is now mandatory that new subscribers sign up through an active Facebook account. This is a strategy that comes with great risk and is already alienating those that wish to retain a sense of privacy while still enjoying the music service. It is easy for Spotify to justify the move; Facebook is the largest social media site and could open the door to millions of users and advertisers across the world. Brands such as Coca \u2013 Cola and Reebok aren&#8217;t scared away- both have recently signed on as Spotify advertisers.<\/p>\n<p>While the effects of brand engagement in the streaming music world are still relatively unproven, companies large, small, national and local are getting into the game.<\/p>\n<p>If you&#8217;d like to find out about more ways you can shape your <a href=\"\/services\/strategic-insights\/\">strategy<\/a>, <a href=\"\/get-in-touch\/\">contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is finding new ways to connect customers and brands. Why Spotify makes sense for brands: Users hear audio ads every three songs, connecting advertising with [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.74,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[2818],"class_list":["post-117526","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-facebook-music-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify \u2013 Why it Makes Sense for Brands | DAC<\/title>\n<meta name=\"description\" content=\"Why it makes sense for brands to engage with music streaming service Spotify, which is gaining new subscribers all the time.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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