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I had my second child back in February, and constantly marvel at how my parenting perspective has changed in the years since my first baby was born.\u00a0 New parent jitters have been replaced with a calm(er) confidence, new gadgets have made things simpler, and some previously important things have simply fallen by the wayside now that two small humans monopolize my non-work time.\u00a0 One other change in the five years since my first baby was born is my increased involvement in social media and the blogosphere.\u00a0 I joined Facebook, got a Twitter account, and have discovered countless parenting blogs.\u00a0 I can get advice, discover new products, and find out I\u2019m not alone in dealing with my latest parenting challenge, all from the comfort of my couch.\u00a0 Social media has certainly been an enlightening addition to my parenting arsenal.<\/p>\n
Turns out I\u2019m not alone.\u00a0 A recent eMarketer<\/a> report found that Canadian moms are the most social consumers in the country.\u00a0 While some digital pursuits (i.e., online shopping and smartphones) have been a little slower to catch on in Canada, Canadian moms are leading the charge to greater online involvement.\u00a0 The \u201cCanadian Digital Mom 2012 Report\u201d from Mom Central Consulting (MCC)<\/a> notes that 86% of Canadian mom internet users go online every day.\u00a0 Nearly 60% visit social networking sites daily, and more than three-quarters do so in a given week.\u00a0 More than half of moms are actively participating on those social networking sites each week by updating their profile and commenting on other users\u2019 activity.\u00a0 In addition, in any given month, more than 50% of connected moms are reading online forums, and a third are reading blogs, with at least a quarter of moms commenting or participating on those types of sites.\u00a0 All told, Canadian moms spend 18% more time online than the average Canadian female social media user (more than 10 hours monthly) (according to comScore<\/a>).\u00a0 Given the endless demands on moms\u2019 time, that\u2019s a pretty significant indicator of the importance of the medium in their lives.<\/p>\n Not surprisingly, moms are also shopping online.\u00a0 I know from personal experience that it\u2019s often easier research and buy products online when my kids are in bed to than it is to drag both of them out and hope they\u2019re patient while I peruse the racks.\u00a0 According to the MCC<\/a>\n