{"id":117516,"date":"2012-08-31T20:55:00","date_gmt":"2012-09-01T01:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-benefits-of-multiple-local-numbers-in-ads\/"},"modified":"2024-12-21T05:53:28","modified_gmt":"2024-12-21T10:53:28","slug":"the-benefits-of-multiple-local-numbers-in-ads","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/the-benefits-of-multiple-local-numbers-in-ads\/","title":{"rendered":"The More the Merrier \u2013 The Benefits of Multiple Local Numbers in Ads"},"content":{"rendered":"

\"\"<\/a>A couple months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number<\/a><\/u> in a print Yellow Pages ad. She discussed the success of some current testing by one of our clients that had added local numbers to ads that traditionally featured a single toll-free number. We discovered that more than two-thirds of all calls to the ads were placed to the local numbers, illustrating the importance of a \u201clocal\u201d presence<\/a>.<\/p>\n

A recent study by CRM Associates<\/a> takes that finding one step further, reporting that having multiple local numbers in ads draws significantly more calls than ads with only a single local number. Studies have shown that local numbers give the consumer confidence that they are dealing with a local business, rather than risking ending up in an endless loop of call center operators, as happens so often with toll-free numbers. In addition, having a variety of numbers specific to certain local areas strengthens that feeling even more, as the consumer has confidence that they are dealing with a business that is close to them and connected to their local community.<\/p>\n

Across all studied Yellow Pages ad types (and even into Internet Yellow Pages placements), ads with multiple lines receive significantly more calls than those with a single line. Multi-line display ads<\/a> for national advertisers receive nearly three times more calls than those with a single line. The findings were almost identical for in-column (space and trademark) ads. The increase for online placements was less (41%), but still significant.<\/p>\n

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