{"id":117495,"date":"2019-01-08T20:00:00","date_gmt":"2019-01-09T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/re-how-to-stop-sending-terrible-emails\/"},"modified":"2024-12-21T05:52:20","modified_gmt":"2024-12-21T10:52:20","slug":"re-how-to-stop-sending-terrible-emails","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/","title":{"rendered":"RE: How to Stop Sending Terrible Emails"},"content":{"rendered":"<p>How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The <a href=\"https:\/\/www.youtube.com\/watch?v=z9UjeTMb3Yk\" target=\"_blank\" rel=\"noopener\">Inbox Zero<\/a> dream is definitely dead.<\/p>\n<p>Consider this:<\/p>\n<ul>\n<li>Today, there are <strong>8 billion email users worldwide<\/strong><\/li>\n<li>This number is expected to grow <strong>to over 4.2 billion by year-end 2022<\/strong><\/li>\n<li>Total worldwide email traffic was estimated at <strong>over 281 billion emails per day by year-end 2018<\/strong><\/li>\n<li>We&#8217;ll hit more than <strong>333 billion emails per day by the end of 2022 <\/strong><\/li>\n<\/ul>\n<p>The implication is clear: we all send and receive a <em>lot<\/em> of emails. But how do we make sure we&#8217;re sending emails that our recipients want to open and actually read? We&#8217;ve got you covered. Here are our top tips for getting your email content noticed, read, and acted on.<\/p>\n<ol>\n<li>\n<h2>Hook them early<\/h2>\n<p>Subject lines (good and bad) have been the subject of endless discussion, testing, and drafting since the advent of email marketing. But why should we care? How much power does a subject line really have to influence the effectiveness of an email or its CTA? Well, quite a lot, actually: <a href=\"https:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\" target=\"_blank\" rel=\"noopener\">35% of email recipients open email based on the subject line alone<\/a>.<\/p>\n<p>With this in mind, it pays to put a lot of thought into your phrasing, formatting, and tone. Consider these five data-driven recommendations to improve your subject lines (and, by extension, your open rates and conversions):<\/p>\n<ul>\n<li>Use words that are <a href=\"https:\/\/www.campaignmonitor.com\/assets\/uploads\/2018\/05\/coschedule-email-subject-lines-words-increase-open-rates.jpg.png\" target=\"_blank\" rel=\"noopener\">proven to increase open rates<\/a>\u2014and avoid the terms that may <a href=\"https:\/\/www.campaignmonitor.com\/assets\/uploads\/2018\/05\/coschedule-email-subject-lines-words-decrease-open-rates.jpg.png\" target=\"_blank\" rel=\"noopener\">trigger spam filters<\/a>.<\/li>\n<li>Try using numbers and\/or symbols in your subject line. A recent study from YesWare indicated that <a href=\"http:\/\/pages.yesware.com\/rs\/344-PYD-331\/images\/Email-Subject-Lines-That-Actually-Work.pdf?\" target=\"_blank\" rel=\"noopener\">email open and reply rates are higher when a number is present in the subject line<\/a>.<\/li>\n<li>Include at least one emoji. Campaign monitor reports that <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/using-emojis-and-symbols-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">brands that use emojis in subject lines have seen a 56% increase in their unique open rates<\/a>.<\/li>\n<li>Make it about 17-24 characters long. With so much email opened on mobile\u201450% of all email, in fact\u2014you only have a small space (for example, 35-38 characters on iPhone portrait mode) to get your point across.<\/li>\n<li>Write it in title case. That same YesWare study found that <a href=\"http:\/\/pages.yesware.com\/rs\/344-PYD-331\/images\/Email-Subject-Lines-That-Actually-Work.pdf\" target=\"_blank\" rel=\"noopener\">subject lines in title case are most effective at boosting your open and reply rates.<\/a><\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>\u266b\u00a0Say my name, say my name&#8230; \u266b<\/h2>\n<p>We all like to feel a little special from time to time\u2014even when it comes to the daily drudge of emails. That&#8217;s why one-size-fits-all rarely fits at all in the era of\u00a0<a href=\"\/services\/content-strategy\/\"><strong>content personalization<\/strong><\/a>. In fact, personalized emails achieve a 26% higher open rate on average, and personalized email messages improve click-through rates by an average of 14% and conversions by 10%<\/p>\n<p>So what should you consider as first (second, and third) steps to personalize your emails?<\/p>\n<ul>\n<li><strong>Get personal.<\/strong>\u00a0Okay, this one&#8217;s a bit obvious: emails that include the first name of the recipient in their subject line <a href=\"https:\/\/offers.hubspot.com\/science-of-email-marketing-2014-report\" target=\"_blank\" rel=\"noopener\">achieve higher click-through rates<\/a> than those that don&#8217;t.<\/li>\n<li><strong>Be dynamic<\/strong>. Use dynamic content to present different content to different recipients of your email. Certain email tools allow you to create different versions of your email and personalize each &#8220;view&#8221; for different sets of subscribers based on the information you have about them (e.g. gender, age, purchase history, location, etc.).<\/li>\n<li><strong>Automate<\/strong>. Although robots will never be able to completely replace humans (we hope&#8230;), there are some things that are best left to automation. When your user takes an action that requires a quick and simple response or action, consider using trigger-based automation to send them the email, serve them the ad, or update their record. Trigger-based automation is great for IFTTT logic like:\u00a0<em>user makes a purchase &gt;&gt; trigger &gt;&gt; digital receipt is emailed<\/em>.<\/li>\n<\/ul>\n<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d8926cd674c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d8926cd674c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = '0c9a9cec-eb1c-44ac-920f-687ce0230830';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/0c9a9cec-eb1c-44ac-920f-687ce0230830', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? '0c9a9cec-eb1c-44ac-920f-687ce0230830'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-ca\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Get to the point<\/h2>\n<p>According to Radicati Group, there were <a href=\"https:\/\/www.radicati.com\/wp\/wpe-content\/uploads\/2018\/01\/Email_Statistics_Report,_2018-2022_Executive_Summary.pdf\" target=\"_blank\" rel=\"noopener\">281 billion consumer and business emails sent <em>every day<\/em> in 2018<\/a>\u2014and that number is only expected to grow. That&#8217;s a lot of noise to cut through. So how do we make sure that once we&#8217;ve gotten someone to open our email (yay!), they actually want to read it and take action?<\/p>\n<p>Here are a few tips:<\/p>\n<ul>\n<li><strong>Make it scannable<\/strong>. Think bullet points, small paragraphs, and limited scroll requirements.<\/li>\n<li><strong>Repeat the CTA<\/strong>. Add your email CTA in above the fold (and before your bullet points) to give readers the chance to act, and then repeat it at the end of the email to remind them what to do.<\/li>\n<li><strong>Divide to conquer<\/strong>. Use headings and bolded text, but do so judiciously. Help readers understand what&#8217;s important by chunking information and making it easy to break up conceptually.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h2>TEST. TEST. TEST. Deploy.<\/h2>\n<p>Once your email is complete, the next step is to test it. We already know that 50% of email gets opened on mobile, yet we all too often see email come through that isn&#8217;t optimized for our devices.<\/p>\n<p>The best way to make sure your email communication comes through as intended is to test, test, test\u2026 and test again. Tools like Mailchimp will guide you in the testing process, enabling mobile and table views while highlighting possible spam and formatting issues across browsers and devices.<\/p>\n<p>As a low-tech alternative, you can test your email with a batch of willing colleagues. Send them a version before the official communication goes out. If you get reports of wonky fonts, broken links, and pixelated images, it&#8217;s better to resolve them now rather than after the email has already been dispatched to 5,000 recipients (*insert cold sweats here*).<\/li>\n<\/ol>\n<p>Of course, these suggestions are just starting point for writing and sending <span style=\"text-decoration: line-through;\">good<\/span> better emails. If you want to know how a <a href=\"\/services\/strategic-insights\/\">strong email strategy<\/a> can help you drive your business forward in 2019, <a href=\"\/get-in-touch\/\">get in touch with DAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":111617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2903],"tags":[],"class_list":["post-117495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RE: How to Stop Sending Terrible Emails | DAC<\/title>\n<meta name=\"description\" content=\"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RE: How to Stop Sending Terrible Emails | DAC\" \/>\n<meta property=\"og:description\" content=\"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-09T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:52:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Orli Millstein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Orli Millstein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\"},\"author\":{\"name\":\"Orli Millstein\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/53b6a4ce65fead4fdd6fcbdab5db9371\"},\"headline\":\"RE: How to Stop Sending Terrible Emails\",\"datePublished\":\"2019-01-09T01:00:00+00:00\",\"dateModified\":\"2024-12-21T10:52:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\"},\"wordCount\":948,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\",\"name\":\"RE: How to Stop Sending Terrible Emails | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg\",\"datePublished\":\"2019-01-09T01:00:00+00:00\",\"dateModified\":\"2024-12-21T10:52:20+00:00\",\"description\":\"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg\",\"width\":860,\"height\":430,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RE: How to Stop Sending Terrible Emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/53b6a4ce65fead4fdd6fcbdab5db9371\",\"name\":\"Orli Millstein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87dcb79b3a0203058bac42be32dc56502ee2d9837d250d5bb8cd4b7c73fd03e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87dcb79b3a0203058bac42be32dc56502ee2d9837d250d5bb8cd4b7c73fd03e1?s=96&d=mm&r=g\",\"caption\":\"Orli Millstein\"},\"description\":\"Orli Millstein leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants &amp; QSR, manufacturing, and more. With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behaviour.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/orlimillstein\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RE: How to Stop Sending Terrible Emails | DAC","description":"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/","og_locale":"en_US","og_type":"article","og_title":"RE: How to Stop Sending Terrible Emails | DAC","og_description":"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.","og_url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2019-01-09T01:00:00+00:00","article_modified_time":"2024-12-21T10:52:20+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg","type":"image\/jpeg"}],"author":"Orli Millstein","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Orli Millstein","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/"},"author":{"name":"Orli Millstein","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/53b6a4ce65fead4fdd6fcbdab5db9371"},"headline":"RE: How to Stop Sending Terrible Emails","datePublished":"2019-01-09T01:00:00+00:00","dateModified":"2024-12-21T10:52:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/"},"wordCount":948,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg","articleSection":["Strategy"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/","url":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/","name":"RE: How to Stop Sending Terrible Emails | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg","datePublished":"2019-01-09T01:00:00+00:00","dateModified":"2024-12-21T10:52:20+00:00","description":"How do you create emails that our recipients want to open and actually read? Here are our hot tips to get your email content noticed, read, and acted on.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/letters-overflowing-in-a-mailbox.jpg","width":860,"height":430,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/strategy\/re-how-to-stop-sending-terrible-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-ca\/"},{"@type":"ListItem","position":2,"name":"RE: How to Stop Sending Terrible Emails"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-ca\/#website","url":"https:\/\/www.dacgroup.com\/en-ca\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-ca\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/53b6a4ce65fead4fdd6fcbdab5db9371","name":"Orli Millstein","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87dcb79b3a0203058bac42be32dc56502ee2d9837d250d5bb8cd4b7c73fd03e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87dcb79b3a0203058bac42be32dc56502ee2d9837d250d5bb8cd4b7c73fd03e1?s=96&d=mm&r=g","caption":"Orli Millstein"},"description":"Orli Millstein leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants &amp; QSR, manufacturing, and more. With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behaviour.","sameAs":["https:\/\/www.linkedin.com\/in\/orlimillstein\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/comments?post=117495"}],"version-history":[{"count":0,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/posts\/117495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media\/111617"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/media?parent=117495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/categories?post=117495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-ca\/wp-json\/wp\/v2\/tags?post=117495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}