{"id":117489,"date":"2022-05-04T19:00:00","date_gmt":"2022-05-05T00:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/10-things-threatening-your-brands-reputation\/"},"modified":"2024-12-21T05:51:58","modified_gmt":"2024-12-21T10:51:58","slug":"10-things-threatening-your-brands-reputation","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/local-search\/10-things-threatening-your-brands-reputation\/","title":{"rendered":"10 things threatening your brand\u2019s reputation"},"content":{"rendered":"

When it comes to running a successful business, reputation is everything. But a good reputation doesn\u2019t build itself. Every customer interaction, positive or negative, in person or online, can shift the needle, so it\u2019s important to keep some best practices in mind for cultivating a reputation you can be proud of. Here are 10 things that can undermine your brand\u2019s reputation\u2014and how to fix them.<\/p>\n

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  1. \n

    Negative customer reviews<\/h2>\n

    Reading reviews is an essential part of the research stage of the purchase journey for many consumers. If they come across your brand only to read about all the things you\u2019re doing wrong, they may move on to your competitor without a second thought. Negative reviews on Google, Yelp and other aggregator sites can also bring your average star rating down and turn potential customers off from giving your brand a chance.<\/p>\n

    The fix:<\/em> A negative review can tell consumers a lot about a company\u2014in fact, 96% of consumers seek out negative reviews<\/a> to ensure they are making an informed decision. A few negative reviews here and there are inevitable, what matters is how you deal with them. The key is to make them work for you, not against you. One way to do that is to respond to negative reviews with a promise to make it right.<\/li>\n

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    Not responding to reviews<\/h2>\n

    Whether a review is good, bad or neutral, a customer took time out of their busy life to provide feedback\u2014and you should take that seriously. If you never respond to reviews, not only will people who are more inclined to leave them stop bothering, but new potential customers will notice too. You\u2019ll come across like you don\u2019t care what your customers have to say, and that\u2019s never a good look.<\/p>\n

    The fix:<\/em> Take each review as an opportunity to start a conversation with your customers and develop a strategy for how to respond to online reviews<\/a>. It will pay off in the long run.<\/p>\n

    \"Bird's<\/li>\n

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    You’re not using it as a driver for business outcomes or revenue<\/h2>\n

    Reputation has a direct impact on the profitability of your business. That means, a strategy for managing it can help drive sales and change the trajectory of your brand. Taking your reputation for granted could mean you\u2019re missing out on potential growth, and you won\u2019t have a plan in place if anything goes awry.<\/p>\n

    The fix:<\/em> Invest in the future of your business by making reputation management a priority. That could mean building a bank of positive reviews and user generated content that you can utilize for website, social media, and email marketing purposes. Don\u2019t forget to track your efforts to understand what works and what doesn\u2019t.<\/li>\n

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    Your product page doesn’t have reviews<\/h2>\n

    You know potential customers value reviews, so why force them to search the internet to find them? If they are on your product page, they are already interested in what you have to offer, so provide them with the little extra push they need to add to cart and hit purchase.<\/p>\n

    The fix:<\/em> Add an average star rating and the option to leave reviews on each product page. Potential customers will appreciate being able to learn from someone else\u2019s first-hand experience. You\u2019ll also be able to get more specific feedback on your products and learn where and how you can improve.<\/li>\n

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    You’re not turning your customers into brand advocates<\/h2>\n

    From leaving positive reviews to posting on social media about your brand to recommending you to their friends, it\u2019s not hard to see why loyal customers, AKA brand advocates, are so valuable. It starts with providing the best product or service you can, but if you aren\u2019t actively encouraging your customers to talk about your brand, you may be missing out on even more revenue.<\/p>\n

    The fix:<\/em> It\u2019s simple\u2014happy customers will tell their friends about you. Try providing a shareable discount code to promote word-of-mouth marketing and give potential customers an incentive to give your brand a shot.<\/p>\n

    \"Close<\/li>\n

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    Lack of review content is diminishing search engine visibility<\/h2>\n

    Review content can be a major driver for organic click-through-rates, which in turn will improve your organic search visibility. Without reviews, or more specifically, positive reviews, you\u2019re missing a key component of good SEO.<\/p>\n

    The fix:<\/em> Don\u2019t just ask customers to leave a review\u2014make it easy for them to do so. Include the option to leave a review on product pages and send follow up emails thanking customers for their recent purchase along with that a direct link to leave a review.<\/li>\n

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    You’re not curating user-generated content to move consumers through sales funnel<\/h2>\n

    User-generated content, especially unsponsored and organic, comes from real people who have experience with your brand. Consumers see this kind of content as unfiltered and unbiased which is good for your company\u2019s credibility. If you aren\u2019t using this kind of free content to your advantage, you could be missing out on potential sales.<\/p>\n

    The fix:<\/em> Did someone tag your brand in their Instagram story? Re-share it on the business account. You could also feature positive reviews on your various social media accounts and use snippets of reviews throughout your website to reinforce the positive sentiment surrounding your brand.<\/li>\n

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