{"id":117479,"date":"2010-01-23T00:45:00","date_gmt":"2010-01-23T05:45:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/one-is-the-loneliest-number\/"},"modified":"2024-12-21T05:51:38","modified_gmt":"2024-12-21T10:51:38","slug":"one-is-the-loneliest-number","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-ca\/insights\/blog\/paid-media\/one-is-the-loneliest-number\/","title":{"rendered":"One is the Loneliest Number"},"content":{"rendered":"

Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media sources that help raise product awareness, motivate us to buy and nurture us through our decision making process. In the same way, search behavior is influenced by traditional media sources and emerging social media platforms. Yet for some reason, when it comes to the search engines, this multi-channel approach is too often forgotten.<\/p>\n

Many regard their choice as either SEM<\/a> (paid search) or SEO<\/a>. Even once a tactic like SEO is identified as the way forward, the emphasis is placed on the optimization of a handful of keywords. Marketers are rightly proud of their ability to rank for a few highly trafficked, highly relevant keywords, but even with this tight keyword focus, there is opportunity. After all, there are ten organic listings on a Google Search Engine Results Page for any given keyword search, making it by nature a multi-channel property.<\/p>\n

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